Senior Marketing Executive – performance marketing

Location: Koramangala, Bangalore

Experience: 3–6 Years

Industry: EdTech / Healthcare Education

Role Overview

We are looking for a results-driven Senior Marketing Executive with 3–6 years of experience in digital marketing, particularly in Meta advertising, performance marketing, SEO, and lead generation. The candidate will be responsible for developing and executing digital marketing strategies to drive brand awareness, qualified leads, engagement, and conversions.

Key Responsibilities
Develop and execute digital marketing strategies across Meta (Facebook & Instagram) and other relevant digital channels.
Plan, launch, monitor, and optimize Meta Ads campaigns for lead generation and conversions.
Manage performance marketing campaigns and track key metrics such as CPL, CPA, CTR, CPC, ROAS, and conversion rate.
Develop and implement SEO strategies to improve organic traffic, rankings, and lead generation.
Conduct keyword research, competitor analysis, and identify prospects for improving website visibility.
Create and coordinate digital marketing campaigns, including ad creatives, landing pages, and promotional content.
Analyze campaign performance using Google Analytics/GA4,



Google Ads, Meta Ads Manager, and other analytics tools.
Work closely with content, design, sales, and business teams to achieve campaign and lead-generation targets.
Monitor market trends, competitor activities, and audience behavior to improve marketing strategies.
Prepare regular campaign performance reports and provide actionable insights.
Manage marketing budgets effectively and optimize campaigns based on ROI and business objectives.

Required Skills
Meta Ads / Facebook Ads
Instagram Marketing
Performance Marketing
Lead Generation
SEO
Google Ads
Google Analytics / GA4
Meta Ads Manager
Keyword Research
Campaign Optimization
Conversion Optimization
Digital Marketing Analytics
Social Media Marketing
Content Marketing
Landing Page Optimization
Competitor Analysis
Marketing Reporting

Preferred
Experience in EdTech, Healthcare, Healthcare Education, Training, or Online Education.
Experience handling lead-generation campaigns.
Solid understanding of digital marketing funnels and conversion tracking.
Experience managing marketing budgets and delivering measurable ROI.

📌 Marketing Executive Bengaluru
🏢 VMultiply Solutions
📍 Bengaluru