Must be certified on Decisioning or Marketing
Create marketing campaign functional requirements (such as segment identification, campaign steps, control groups, and contact frequencies)
Implement Pega’s marketing solution, with a focus on outbound, inbound and real-time interactions
Deep understanding of CRM, contact strategy, customer life cycle (Up sell, Cross sell, Retention, etc)
Implement Pega’s marketing solution, with a focus on outbound, inbound and real-time interactions etc
Provide Subject matter expertise in relation to Pega CDH from technology perspective.
Participate actively in the creation and review of the Conceptual Design, Detailed Design and estimations.
Implementing the NBAs as per agreed requirement/solution
Supporting the end-to-end testing and provide fixes with quick TAT
Deployment knowledge to manage the implementation activities.