Company Description BeOsam is a premium D2C fashion brand based in Gurugram, focused on premium apparel and building a strong digital-first consumer brand.

Role: Performance Marketing Specialist

We are looking for a hands-on Performance Marketing Specialist to own and optimize BeOsam's paid digital acquisition. This is a full time, on-site role based in Gurugram.

Key Responsibilities

• Plan, execute and optimize Meta Ads campaigns across prospecting, retargeting and remarketing.
Take ownership of key performance metrics including ROAS, CAC, CPA, CTR, CPM and conversion rate.
Manage campaign budgets and continuously improve advertising efficiency and revenue.
Develop and test audiences, campaign structures, offers, ad formats and creatives.
Work closely with the creative team to identify winning creatives and develop new performance-led concepts.
Analyse the complete customer journey from ad click to purchase and identify prospects to improve conversion.
Monitor Meta Pixel/CAPI, GA4 and Shopify tracking and ensure reliable attribution and reporting.




Build regular performance reports and translate campaign data into clear actions.
Support Google Ads and other paid acquisition channels as the brand scales.

What We're Looking For

• 2+ years of hands-on performance marketing experience, preferably with a D2C/e-commerce brand.
Solid practical experience with Meta Ads Manager is essential.
Experience managing meaningful advertising budgets and scaling campaigns while maintaining efficiency.
Strong understanding of ROAS, CAC, attribution, conversion funnels and remarketing.
Experience with Shopify, GA4, Meta Pixel/CAPI and marketing analytics tools.
Google Ads experience is an advantage.
Strong analytical ability with a test-and-learn approach.
Fashion, lifestyle or consumer-brand experience is preferred.
We're looking for someone who is hands-on with campaigns and data, not simply coordinating with an external agency.

📌 Performance Marketing Specialist –c / E Commerce Gurugram (India)
🏢 BeOsam
📍 India