PERFORMANCE MARKETING SPECIALIST – META & GOOGLE ADSRole Description

We are looking for an experienced Performance Marketing Specialist to plan, execute and optimise paid digital campaigns across our group of companies.

The candidate will be responsible for generating high-quality leads, improving campaign performance and ensuring that advertising budgets contribute to measurable business results.

Key Responsibilities
Plan, create and manage campaigns across Meta Ads and Google Ads
Manage lead generation, website conversion and remarketing campaigns
Develop campaign strategies for different businesses and target audiences
Monitor advertising budgets, CPL, CPA, ROAS and conversion rates
Set up and manage Meta Pixel, Conversion API and conversion tracking
Manage Google Analytics, GA4 and Google Tag Manager
Create and test different audiences, creatives, offers and landing pages
Conduct A/B testing to continuously improve campaign performance
Work closely with the Content and Creative teams to develop high-performing advertisements
Analyse lead quality in coordination with Sales/Counselling teams




Prepare weekly and monthly campaign performance reports
Identify underperforming campaigns and recommend corrective actions
Manage retargeting and customer acquisition funnels

Qualifications
Bachelor's degree in Marketing, Business, Communications or a related field
2–4 years of hands-on experience in performance/digital marketing
Solid practical knowledge of Meta Ads Manager and Google Ads
Experience managing lead-generation campaigns is essential
Valuable understanding of GA4, Pixels, conversion tracking and remarketing
Ability to analyse campaign data and make data-driven decisions
Understanding of landing pages and conversion optimisation
Solid Excel/Google Sheets reporting skills
Excellent communication and analytical skills
Meta/Google certifications are an advantage but not mandatory
Most importantly, candidates should be able to demonstrate campaigns they have personally managed, including advertising spend, leads, CPL/CPA and measurable results.

📌 Performance Marketing Specialist Puducherry
🏢 Yaxley Global \
📍 Puducherry