Roles & Responsibilities:
Lead Management: Ensure timely follow-up on BTL-generated leads.
ATL Coordination: Coordinate with the Corporate Office on regional media campaigns.
Sales Approach and Target Orientation: Focus on generating quality leads and acquiring current customers.
Planning and Execution: Execute local marketing activities to meet monthly and quarterly acquisition targets.
Monitoring: Coordinate with branches and vendors to ensure proper execution of sanctioned BTL activities.
Competition Tracking: Proactively monitor competitor strategies and prepare counter-plans.
Branch Visits: Visit all regional branches quarterly to address branding and localized marketing needs.
Visual Merchandising: Ensure effective branch branding and signage (GSBs).
Branch Launches: Prepare market reports and execute launch activities for current locations.
Vendor Management: Maintain a network of agencies and partners to execute the plan.
MIS: Prepare monthly reports on the performance of marketing activities.