Digital Marketing Manager (DMM)

Key Responsibilities
Manage Social Media platforms LinkedIn, Instagram & Facebook, including content planning, posting, engagement and growth.
Manage and optimize Google Business Profiles (GMB) for all locations and improve local SEO/Google Maps visibility.
Conduct SEO & Keyword Research and implement on-page SEO, meta tags, headings, URLs, internal linking and image optimization.
Manage Website SEO, landing pages, website content and basic WordPress/CMS updates.
Drive qualified lead generation through SEO, GMB, Meta, Google Ads, LinkedIn and other digital channels.
Manage and optimize website enquiry forms, WhatsApp/Call CTAs and lead-capture mechanisms.
Work on CRO (Conversion Rate Optimization) to improve website enquiries and conversion rates.
Manage Meta Ads including lead-generation campaigns, audience targeting, retargeting and performance optimization.
Handle basic Google Ads activities including search campaigns, keywords, negative keywords, ad copies and conversion tracking.
Monitor Google Analytics & Search Console for traffic, rankings, conversions, indexing and search performance.
Implement and monitor digital tracking including Meta Pixel, UTM parameters,



form tracking and lead-source tracking.
Prepare weekly/monthly MIS reports covering traffic, rankings, GMB, social media, leads, CPL, campaigns and conversions.
Coordinate with the website developer/design/content team for technical changes, creatives and website improvements.

Required Skills
Digital Marketing & Lead Generation
SEO, Local SEO & Keyword Research
Google Business Profile (GMB)
Social Media Marketing
Meta Business Suite & Meta Ads
Google Ads Basic to Intermediate
Google Analytics & Search Console
Website SEO & WordPress/CMS
Landing Page & Conversion Optimization
Basic understanding of HTML, tracking pixels, forms and conversion tracking
Positive communication and content-writing skills
Robust analytical and reporting skills
Key KPIs

Organic website traffic

Keyword ranking improvement

GMB/Google Maps visibility

Website enquiries

Qualified leads generated

Cost per Lead (CPL)

Social media growth & engagement

Website conversion rate

Digital brand visibility

Overall lead-generation performance

📌 Walk In Digital Marketing Manager Jaipur (India)
🏢 On Point Express
📍 India