Performance Marketing Manager

Key Responsibilities:
Own and manage Google & Meta Ads to drive revenue and business growth.
Take end-to-end P&L; ownership for performance marketing.
Develop and execute performance marketing strategies aligned with business objectives.
Drive day-to-day revenue management, budgets, ROAS, CAC and overall campaign performance.
Conduct RCA for performance gaps and implement corrective actions.
Work closely with the NPD team to develop and execute go-to-market strategies for current product launches.
Continuously optimize campaigns, budgets and customer acquisition to improve business profitability.

Qualifications & Experience:
Bachelors/Masters degree in Marketing, Business Administration or a related field.
4–7 years of experience in Performance/Digital Marketing.
Strong hands-on expertise in Google Ads & Meta Ads.
Experience in P&L; ownership, revenue management and performance analytics.
Solid understanding of ROAS, CAC, CPL/CPA, conversion funnels and campaign optimization.
Experience in D2C, FMCG, E-commerce or consumer brands preferred.
Robust analytical, problem-solving and stakeholder management skills.

📌 Performance Marketing Manager Gurugram (India)
🏢 Mamaearth
📍 India