Role & Responsibilities
Plan and execute engaging social media content across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
Create ideas for Reels, Stories, Videos, Posts, and trend-based content.
Prepare content calendars aligned with campaigns, product launches and promotions.
Write engaging captions, hashtags and campaign copy.
Coordinate with designers, agencies and internal marketing teams for creative execution.
Manage comments, DMs, brand mentions and online community engagement.
Track reach, engagement, follower growth, video views and campaign performance.
Support influencer/creator collaborations and campaign execution.
Use AI tools such as ChatGPT, Canva AI, Adobe Firefly and CapCut AI for content ideation and creation.

Preferred Candidate Profile
1 to 5 years of experience in Social Media,



Digital Marketing or Content Marketing.
Energetic, creative and highly enthusiastic about social media and digital trends.
Solid understanding of Instagram, Reels, Facebook, YouTube and emerging content formats.
Valuable content ideation, copywriting and communication skills.
Hands-on knowledge of Meta Business Suite, YouTube Studio and social media analytics preferred.
Familiarity with AI-based content creation tools will be an advantage.
Ability to work in a fast-paced workplace and manage multiple campaigns simultaneously.
Experience in Fashion, Textile, Lifestyle, Retail, FMCG or Consumer Brands preferred.

📌 Social Media Manager Tiruppur
🏢 Ramraj Cotton
📍 Tiruppur