Job DescriptionLocation: Sakinaka, Mumbai (In office)
NAbout Flo
nFlo is one of India's fastest-growing D2C sleep solution brands, focused on delivering innovative products and exceptional customer experiences. We are building a high-performance team that thrives on ownership, collaboration, and continuous learning.
NWhy Join Flo?
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- Opportunity to work with a fast-growing consumer brand. N
- Direct exposure to leadership and strategic decision-making. N
- High ownership, autonomy, and impact across business functions. N
- Collaborative and growth-oriented work environment. N

nKey Responsibilities
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- Own the end-to-end strategy, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, marketplaces, and other digital channels. N
- Manage and optimize marketing budgets across multiple campaign objectives and stages of the customer journey. N
- Collaborate with cross-functional teams to plan campaigns, set performance goals, and analyze results. N




- Build and maintain reporting dashboards using Google Analytics 4 and Looker Studio to generate actionable insights. N
- Identify growth opportunities and implement automation workflows using tools such as Zapier and platform-native solutions. N
- Conduct performance audits, conversion tracking implementation, attribution analysis, and ongoing campaign optimization. N
- Monitor industry trends, platform updates, and emerging AI-driven marketing tools to improve campaign effectiveness. N

nRequirements
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- 4+ years of hands-on experience in Performance Marketing or Digital Marketing, either agency-side or brand-side. N
- Demonstrated success managing performance campaigns across awareness, consideration, and conversion objectives. N
- Experience managing significant monthly advertising budgets and delivering measurable business outcomes. N
- Strong expertise in Google Ads (Search, Display, Shopping, Performance Max, YouTube). N
- Strong understandin

📌 Hiring: Performance Marketing Lead (Alibag)
🏢 Flo Mattress
📍 Alibag