- Execute CRM and retention campaigns (push notifications, WhatsApp, email) using CRM/CDP platforms such as MoEngage, Gupshup and other Messaging Platforms.
- Create and write content for SMS, WhatsApp, push notifications, and other communications as needed.
- Prepare and maintain campaign performance reports using Excel and data analysis to track key metrics and inform decision-making.
- Build and manage customer segments/cohorts for targeted retention and coupon campaigns
- Collaborate with app growth, content, and design teams to align campaigns with business goals
- Support A/B testing and optimization initiatives across CRM and paid channels
- Assist in planning and executing SEO initiatives, including on-page optimization, content briefs, and tracking organic performance
- Support paid media campaigns on Google Ads




- Stay current with digital marketing trends, platform updates, and competitor activity

- 13 years of experience in digital marketing, preferably in e-commerce, D2C, retail, or pharmacy/wellness
- Comfortable working with data building reports and drawing basic performance insights using excel and other AI based tools.
- Hands-on experience with Excel (pivot tables, VLOOKUP/formulas) for reporting and data analysis
- Exposure to CRM/CDP platforms (MoEngage, WebEngage, CleverTap, or similar) is a solid plus
- Basic knowledge of Google Ads, Google Analytics (GA4), and basic SEO practices
- Content and Content Calendars creation skills using AI Tools

📌 Digital Marketing Executive (Mumbai)
🏢 Wellness forever
📍 Mumbai