Role Summary: We seek a forward-thinking Performance Enhancement Lead who will drive data-driven marketing transformation by integrating MarTech capabilities with robust data analytics. This role will own the end-to-end marketing technology stack, performance marketing efficiency, and data insights to accelerate growth, customer engagement, and ROI.

Role & Responsibilities:

- Define and lead the integrated MarTech and data analytics roadmap in alignment with business goals
- Drive performance marketing efficiency through the integration of Salesforce platforms and tools
- Lead implementation and optimization of Salesforce Marketing Cloud and Salesforce Data Cloud
- Build and manage marketing automation frameworks using CRM and customer data platforms
- Leverage analytics and BI tools such as Tableau and Google Analytics to deliver actionable insights
- Drive use of predictive analytics for lead scoring, customer segmentation, and churn prediction
- Oversee implementation of personalization engines, recommendation systems, and ML models
- Enable seamless integration of AdTech, CMS, and DXP platforms for unified marketing operations




- Collaborate with cross-functional teams to ensure data-driven marketing strategy and execution
- Monitor and report on marketing performance metrics and lead performance enhancement initiatives

Key Requirements:

- 8 to 12 years of experience in MarTech, CRM, and Data Analytics roles
- Proven expertise in Salesforce Marketing Cloud, Salesforce Data Cloud, and CDP platforms
- Solid hands-on knowledge of marketing automation, web analytics (GA4), Tableau, and data storytelling
- Experience working with ML models in marketing contexts: lead scoring, segmentation, and churn prediction
- Understanding of AdTech integrations, CMS/DXP systems, and recommendation engines
- Demonstrated ability to partner with business and tech teams to drive measurable outcomes.

Key Attributes:

- Strategic and analytical thinker with strong execution capability
- High ownership and ability to work across functions in a rapid-paced setup
- Excellent communication and stakeholder management skills
- Passion for marketing innovation and data-driven growth

📌 Performance Enhancement Lead - MarTech & Data Analytics (Greater Noida)
🏢 THE HOUSE OF ABHINANDAN LODHA (HOABL)
📍 Greater Noida