B2B Sales & Lead Generation Executive Apparel / Garments

Company: Madneel Ventures Pvt. Ltd.
Brands: Madneel Women | Madneel Kids
Industry: Apparel / Denim / Fashion
Job Type: Full-Time – Work from Office
Experience: 1–3 Years
Salary: 18,000–25,000 per month + Performance Incentives
Location: Delhi NCR

About the Role

Madneel Ventures Pvt. Ltd. is looking for a proactive and target-driven B2B Sales & Lead Generation Executive to develop our domestic and international B2B business.

The candidate will be responsible for generating new B2B leads, handling enquiries received through various B2B platforms, identifying distributors/wholesalers/retailers/bulk buyers, maintaining the complete sales pipeline and consistently following up with prospects to convert leads into business.

This is primarily an office-based B2B sales and lead-generation role.

Key Responsibilities

B2B Lead Generation

- Generate potential B2B leads for Madneel Women and Madneel Kids.
- Identify and approach distributors, wholesalers, retailers, multi-brand stores and other bulk buyers.
- Work on leads generated through GetDistributors and other B2B platforms.
- Research and identify potential buyers through online B2B directories and databases.
- Generate prospective buyer lists through internet research and professional networking platforms.
- Explore relevant international B2B opportunities through platforms such as Alibaba and similar channels.
- Identify potential distributors and channel partners across different cities and states.

Lead Management & Follow-Up

- Contact new leads through phone calls, WhatsApp and email.
- Understand the buyer's requirements, location, business type and expected quantity.
- Share company profile, product catalogues, price lists and commercial information.
- Maintain systematic follow-ups with interested prospects.
- Schedule calls/meetings with serious potential buyers.
- Follow up on quotations and samples.
- Maintain every lead with proper status and next follow-up date.
- Ensure that no genuine sales enquiry is missed because of lack of follow-up.

B2B Sales





- Convert qualified leads into distributors, retailers, wholesalers and bulk buyers.
- Explain Madneel products, pricing, margins, MOQs and commercial terms to prospects.
- Prepare and send quotations.
- Negotiate within company-approved pricing and commercial guidelines.
- Follow up until order confirmation.
- Coordinate internally for samples, stock availability, order processing and dispatch.
- Follow up with existing buyers for repeat orders.
- Develop long-term relationships with distributors and B2B customers.

CRM & Reporting

- Maintain a complete B2B lead database in CRM/Excel/Google Sheets.
- Record source of lead, contact information, discussions, requirements and follow-up dates.
- Update lead status daily.
- Maintain separate records for new, contacted, qualified, quotation sent, follow-up, won and lost leads.
- Prepare daily and weekly B2B sales reports.
- Report number of new leads generated, calls made, follow-ups completed, quotations sent and orders converted.
- Maintain a clear sales pipeline and expected order value.

International / Export Lead Support

- Identify potential overseas apparel buyers, importers and distributors.
- Handle basic international buyer enquiries professionally.
- Communicate with potential buyers through email and B2B platforms.
- Maintain international buyer databases and follow-ups.
- Coordinate internally for export quotations and product information.

Candidate Requirements

- 1–3 years of experience in B2B sales, inside sales, business development or lead generation.
- Experience in apparel, garments, textiles, fashion or consumer products is preferred.




- Experience working with B2B lead-generation platforms/directories is highly desirable.
- Good telephone sales and follow-up skills.
- Comfortable speaking with distributors, wholesalers and business owners.
- Good written and spoken English and Hindi.
- Able to communicate professionally through WhatsApp and email.
- Good working knowledge of Excel/Google Sheets.
- Basic understanding of CRM/lead-management systems.
- Strong internet research and lead-generation skills.
- Persistent and comfortable with regular sales follow-ups.
- Target-oriented and focused on converting leads into business.

Preferred Candidate

Preference will be given to candidates who have previously:

- Generated B2B leads independently
- Worked with garment/apparel/textile companies
- Handled distributor or dealer enquiries
- Worked on B2B portals
- Generated leads through LinkedIn or online research
- Managed WhatsApp/email/telephone sales follow-ups
- Maintained a CRM or sales pipeline
- Converted online enquiries into actual B2B orders
- Communicated with international buyers

Key Performance Indicators (KPIs)

Performance will be measured on:

- New qualified B2B leads generated
- Lead response time
- Daily follow-ups completed
- Number of qualified buyers/distributors
- Quotations sent
- Lead-to-order conversion rate
- Current distributors/buyers onboarded
- B2B sales generated
- Repeat orders
- Collection/realised sales
- Accuracy and completeness of CRM/lead records

Important

This is not primarily a field-sales position.

The role is focused on online B2B lead generation, enquiry management, calling, WhatsApp/email communication, CRM management, continuous follow-up and sales conversion.

Candidates should be comfortable working with daily and monthly sales targets.

Growth Opportunity

The successful candidate can grow into a Senior B2B Sales Executive / Business Development Manager as Madneel expands its distributor, wholesale and export network across India and international markets.Role & responsibilities

Preferred candidate profile

Perks and benefits

📌 B Sales & Lead Generation Executive Apparel Garments (Faridabad)
🏢 Madneel Ventures
📍 Faridabad