Role & responsibilities :

1. Monetization Strategy

- Develop and own the overall monetization strategy across Pinkvillas social and video ecosystem.
- Identify new and scalable revenue opportunities across social platforms and video channels.
- Develop annual and quarterly monetization plans and revenue targets.
- Identify emerging monetization formats, platforms and commercial models.
- Balance revenue generation with audience experience and content quality.

2. Social & Video Monetization

- Drive monetization across: YouTube, Instagram, Facebook, Snapchat and other relevant social and video platforms
- Maximize revenue from platform advertising and available monetization programs.
- Identify opportunities to improve revenue yield from existing content and audience.
- Develop platform-specific commercial strategies based on audience behaviour and content formats.
- Explore new formats for monetizing short-form and long-form video content.

3. Original IPs & Sponsorships

- Develop innovative Original IPs and sponsorship opportunities across social and video platforms.
- Create scalable commercial formats for brands and advertisers.
- Work closely with Content, Production, Social Media and Sales teams to develop integrated brand solutions.
- Develop and monetize original content properties and IPs.
- Identify opportunities for category-specific sponsorships and long-term brand associations.
- Build repeatable commercial formats rather than relying only on one-off campaigns.

4. Revenue Growth & Business Development

- Identify current revenue streams and commercial opportunities.
- Develop monetization packages and propositions for brands and agencies.




- Work closely with the Sales team to convert platform opportunities into revenue.
- Build strong relationships with advertisers, agencies, brands and relevant digital ecosystem partners.
- Identify high-value categories and advertisers aligned with Pinkvilla’s audience.
- Explore strategic partnerships that can contribute to revenue growth.

5. Data & Revenue Optimization

- Establish and monitor key monetization metrics and revenue dashboards.
- Analyze content and platform performance to identify revenue opportunities.
- Track metrics such as:
- Revenue per user
- CPM / CPC / CPV
- Video monetization
- Ad yield
- Engagement
- Views and watch time
- Audience growth
- Revenue by platform and content type
- Use data and audience insights to optimize monetization strategies.
- Develop revenue forecasts and track performance against targets.

6. Content & IP Monetization

- Identify content categories and formats with strong commercial potential.
- Work with content teams to develop commercially viable original formats and IPs.
- Build sponsorship opportunities around shows, series, events and special content properties.
- Identify opportunities to extend successful content formats across multiple platforms.




- Develop long-term monetization strategies for high-performing IPs.

7. Cross-Functional Leadership

- Work closely with Sales, Content, Editorial, Social Media, Video, Production and Marketing teams.
- Ensure monetization opportunities are incorporated into content planning and new formats.
- Partner with senior leadership on current revenue initiatives.
- Establish processes for testing, measuring and scaling monetization opportunities.
- Lead and mentor the monetization team.

Key Requirements

- 10–12 years of experience in digital media, social media monetization, video monetization, digital advertising, media revenue or a related field.
- Proven experience in social and video platform monetization.
- Strong understanding of YouTube, Instagram, Facebook and other digital platforms.
- Proven track record of driving digital revenue growth.
- Strong understanding of advertising and sponsorship models.
- Strong commercial and business-development acumen.
- Data-driven approach to revenue optimization.
- Strong stakeholder management and cross-functional leadership skills.
- Ability to build new revenue models and commercial opportunities from the ground up.

Preferred Experience

- Experience in digital media, entertainment, publishing, OTT, social media or creator economy.
- Strong experience in YouTube monetization and digital video.
- Experience working with social media platforms and their monetization ecosystems.
- Experience developing branded content and sponsorship models.
- Experience creating and monetizing original content/IPs.
- Strong network across advertisers, agencies and brands.

📌 Head of Youtube Channel Manager (Mumbai)
🏢 PINKVILLA
📍 Mumbai