Performance Marketing Specialist

About Adda247
Adda247 is one of India's leading EdTech platforms, empowering learners across Government Test Preparation, UPSC, Tech Skilling, BFSI, and School Education. We are building high-scale digital growth engines across web and app and are looking for a data-driven Performance Marketing Specialist to drive measurable acquisition and revenue growth.
About the Role
We are looking for a Performance Marketing Specialist with strong hands-on experience across Google Ads and Meta Ads to own paid acquisition and full-funnel growth across web and app.
The ideal candidate should be highly data-driven, comfortable managing performance campaigns at scale, and experienced in optimizing CAC, ROAS, revenue, conversion rates, and signal quality.
Key Responsibilities

- Own and scale Google Ads and Meta Ads campaigns across web and app.
- Plan, launch, and optimize UAC, Performance Max (PMax), Meta Advantage+, Search, Display, and other relevant campaign formats.
Drive the complete web + app acquisition funnel, from acquisition and activation to conversion and revenue.
- Monitor and optimize key performance metrics including CAC, CPA, CPL, ROAS, revenue, conversion rate, and LTV.
- Build and manage remarketing and retargeting strategies across web and app audiences.
- Develop audience segments and leverage first-party signals to improve campaign performance and targeting.
- Partner with creative teams to develop and optimize performance-led ad creatives, hooks, formats, and messaging.
- Run continuous A/B tests across creatives, audiences,



landing pages, campaign structures, bidding strategies, and messaging.
- Use GenAI tools to accelerate creative ideation, production, testing, and iteration.
- Build and optimize marketing automation workflows using tools such as n8n, Zapier, or scripts.
- Monitor attribution, tracking, and signal quality to ensure accurate campaign measurement.
- Work closely with product, analytics, creative, and business teams to identify growth opportunities.
- Analyze campaign data and translate insights into actionable optimization strategies.

Required Skills & Experience

- 3 to 5 years of hands-on experience in Performance Marketing / Paid Acquisition.
- Strong hands-on experience with Google Ads and Meta Ads.
- Experience managing UAC/App campaigns and Performance Max.
- Robust understanding of ROI/ROAS-driven campaign optimization and scaling.
- Experience managing end-to-end web and app funnels.
- Strong expertise in remarketing/retargeting campaigns.
- Experience with creative testing, ad optimization, and audience experimentation.
- Strong understanding of CAC, CPA, ROAS, conversion rate, revenue, and LTV.
- Working knowledge of GA4 and Google Tag Manager (GTM). Familiarity with mobile attribution/MMP tools such as AppsFlyer, Adjust, Branch, or similar platforms.
- Experience with marketing automation tools such as n8n, Zapier, Make, or scripting.
- Strong analytical and data-driven decision-making skills.
- Experience using GenAI tools for creative ideation, testing, and performance marketing workflows.

📌 Performance Marketing Specialist (Gurugram)
🏢 Adda247
📍 Gurugram