Role & responsibilities:

- Develop and execute the overall content and digital content strategy aligned with business and marketing objectives.
- Lead content planning and manage the content calendar across websites, blogs, social media, campaigns, landing pages, email and WhatsApp/DM communication.
- Create and oversee high-quality, conversion-focused copy for digital campaigns, ads, websites, social media, brochures and video scripts.
- Develop and implement SEO-driven content strategies, including keyword research, on-page SEO, internal linking and content optimization.
- Work with the Performance Marketing team to develop high-converting ad copies, landing pages and campaign messaging.
- Develop engaging content for LinkedIn, Instagram, YouTube, Facebook and other digital platforms.
- Maintain consistency in brand voice, messaging and editorial quality.
- Lead and mentor content writers, agencies and freelancers, ensuring quality and timely delivery.




- Track content performance through traffic, rankings, engagement, leads and conversions and continuously improve content strategy.
- Collaborate with Marketing, Sales/Admissions, Design and senior management to translate business objectives into effective content.

Preferred candidate profile

Experience with reputed:

- Universities / Educational Institutions
- EdTech Companies
- Skilled Education / Certification Companies
- Digital-first or established B2C brands

A strategic content leader and strong copywriter who can independently convert business objectives into impactful content across SEO, websites, social media, paid campaigns, email/DM and other digital channels.

Candidates with experience in reputed institutions/brands and a strong portfolio of content and digital campaigns will be preferred.

📌 Content Lead - Digital Marketing (Gurugram)
🏢 KC GLOBED
📍 Gurugram