CGO Advisory works with established B2B businesses to build the commercial capability required to grow more predictably, reduce dependency and increase enterprise value.

Our work goes beyond traditional growth strategy. We help businesses understand where their best growth opportunities exist, where they should compete, how they should position themselves and what commercial capabilities they need to build to capture those opportunities.

We are now building a specialist market intelligence capability within our team and are looking for an exceptional Market Research & Competitive Intelligence Analyst to lead the research underpinning this work.

The Role

This is not a traditional market research role.

You will be responsible for taking complex and sometimes poorly defined B2B markets and developing a rigorous, evidence-based understanding of their size, structure, customers, competitors and commercial opportunities.

A major part of your role will involve developing TAM, SAM and SOM market-sizing models and conducting detailed competitor analysis and market mapping for our clients.

You will often be working in markets where reliable answers are not readily available. You will therefore need to be comfortable developing assumptions, finding multiple sources of evidence and triangulating data to develop commercially defensible conclusions.

What You Will Do

You will:

- Conduct detailed B2B market and industry research.
- Develop TAM, SAM and SOM market-sizing models using both top-down and bottom-up methodologies.
- Identify, source and validate market data from multiple primary and secondary sources.




- Build market segmentation models based on factors such as industry, company size, geography, revenue, customer type and purchasing behaviour.
- Identify and quantify priority market segments.
- Conduct detailed competitor and competitive landscape analysis.
- Develop competitor maps covering positioning, customer segments, propositions, products/services, pricing and capabilities.
- Identify gaps, whitespace and potential areas of competitive advantage.
- Analyse industry structure, trends, growth drivers and market dynamics.
- Research potential customers and build data sets to support market opportunity analysis.
- Develop clear assumptions where reliable market data is unavailable and document the evidence supporting those assumptions.
- Work with CGO's strategy team to translate research into commercial recommendations.
- Build clear research reports, models and executive-level presentations.

What We Are Looking For

We are looking for someone who is intellectually curious, analytical and comfortable solving research problems where there isn't an obvious answer.

You should have:

- 48 years' experience in market research, market intelligence, business research, strategy research or a related discipline.




- Demonstrable experience conducting B2B market research.
- Hands-on experience building market-sizing or market-estimation models.
- Strong understanding of TAM, SAM and SOM methodologies.
- Experience conducting competitor analysis and competitive landscape mapping.
- Strong quantitative and analytical skills.
- Advanced Excel/Google Sheets capability.
- Excellent secondary research and data-sourcing skills.
- The ability to assess the credibility of conflicting information and triangulate multiple sources.
- Strong written communication and presentation skills.
- The ability to turn complex research into clear commercial insights.

Experience within strategy consulting, commercial due diligence, market intelligence, business research or research/advisory organisations would be highly regarded.

What Success Looks Like

A outstanding researcher doesn't simply tell us what they found.

They can take a question such as:

“How large is the realistic addressable market for this company, which segments should it prioritise and who will it compete against?”

and develop a structured, evidence-based answer.

You should be able to explain:

How you defined the market.
How you calculated its size.
What assumptions you made.
What evidence supports those assumptions.
Where the most attractive opportunities exist.
Who the key competitors are.
And what all of this means commercially.

How to Apply

Please submit your CV together with a short explanation of a B2B market-sizing project you have previously completed.

📌 Senior Market Research & Competitive Intelligence AnalystB (Ahmedabad)
🏢 CGO Advisory.
📍 Ahmedabad