Key Responsibilities

- Drive organic traffic and revenue across e-commerce sites through technical, on-page, and content SEO.
- Build and run an AEO/GEO program so our brands are cited in AI Overviews and AI answers; track citations and brand mentions, not just rankings.
- Own AI-crawler governance - manage what content is exposed to AI crawlers (llms.txt, robots directives) and how each brand is represented to AI systems.
- Own local SEO across 26+ showrooms - Google Business Profiles, location pages, review velocity.
- Manage product schema and large, variant-heavy catalogues (metal, carat, size).
- Strengthen entity clarity and off-page authority Knowledge Panels, Organization schema, digital PR, and consistent brand representation across the web.
- Plan organic readiness around demand spikes (Akshaya Tritiya, Dhanteras, wedding & festive seasons).

Reporting & BI

- Own SEO/AI-search reporting: build and maintain Power BI dashboards with help of MIS person covering organic traffic, revenue, rankings, local visibility, and AI citation/mention rate.
- Report performance in a zero-click world - AI-referral traffic, assisted conversions, and mention rate - and educate leadership on why AI-era attribution differs from last-click.

Required Skills

- Robust technical SEO: architecture, Core Web Vitals, structured data, crawlability.




- Proven AEO/GEO capability - structuring content for AI citation.
- Multi-location local SEO experience.
- E-commerce/retail SEO (catalogue-scale), not just B2B/SaaS.
- Fluency using AI tools for content, clustering, and analysis at scale.
- Analytics maturity: GA4, Search Console, and attribution honesty in a zero-click environment.

Tools & Tech Stack

- SEO tools: Ahrefs / Semrush, Screaming Frog, and AI-visibility trackers.
- Analytics & BI: GA4, Google Search Console, Power BI.
- Comfort working with the brands' e-commerce CMS/platform and coordinating changes with dev/IT.

Team & Cross-Functional Scope

- [Individual contributor / manages the in-house SEO function] and briefs and holds accountable external SEO agencies.
- Works closely with paid media, CRM, content, and dev/IT to align organic with the wider funnel.

Experience

- 47 years in SEO, with demonstrable e-commerce results and at least one documented AEO/GEO program.
- High-consideration or trust-driven category experience (jewellery, luxury, finance) strongly preferred.

Nice to Have

- Understanding of jewellery fundamentals (4Cs, gold purity, certification/hallmarking).
- Image and visual-search optimisation (Google Lens, Pinterest).

Regional/multilingual search (Tamil, Telugu, Kannada, Malayalam, Hindi) and voice search

📌 SEO & AI Search Lead (Coimbatore)
🏢 Kirtilal Kalidas Jewellers
📍 Coimbatore