1. Develop and execute social media strategies across multiple brands, with LinkedIn as the primary platform, while adapting the approach for other relevant channels.

2. Build content calendars, themes, post concepts, copy, and creative briefs using continuous research into competitors, audiences, industry trends, and platform best

practices.

3. Provide creative direction to designers and content partners, ensuring assets align with the brand, campaign objective, audience, and platform format.

4. Manage day-to-day social media publishing, engagement, comments, messages, and community interactions in a timely and skilled manner.

5. Track reach, engagement, follower growth, clicks, traffic, and leads; identify high- performing themes and continuously improve the content strategy.

6. Manage PR initiatives, media relations, press opportunities, and PR agency coordination to strengthen brand visibility and reputation across relevant publications and industry platforms.

7. Monitor media coverage, referral traffic, brand mentions, and impact; convert findings into recommendations for future PR and brand-building initiatives.

8. Manage Google Business Profile optimization, regular updates, reviews, local visibility, and performance monitoring across relevant business locations.

9. Coordinate SEO initiatives with external agencies and internal Product and Technology teams, supporting on-page, off-page, technical, and content-led improvements.

10. Plan and optimize paid campaigns across LinkedIn, Meta, and Google Ads, covering strategy, targeting, ad copy, creative briefs, tracking, budgets, reporting, and optimization based on CPL, CPC, CTR, conversions, and lead quality.

TECHNICAL SKILLS

LinkedIn, Meta, and other social platforms - strategy, publishing, community management,and optimization

LinkedIn Ads, Meta Ads,



and Google Ads - planning, targeting, budgets, testing, and optimization

Social analytics and reporting - reach, engagement, followers, clicks, leads, and content performance

Google Analytics (GA4) - campaign reporting, traffic analysis, conversions, and attribution

Google Tag Manager - conversion tracking, event setup, and campaign measurement

SEO - working knowledge of on-page, off-page, technical, local, and content SEO

Google Business Profile - updates, optimization, reviews, visibility, and monitoring

Strong social copy, ad copy, content brief, campaign brief, and reporting skills

Ability to use spreadsheets, dashboards, and campaign data to derive actionable insights

SOFT SKILLS ATTRIBUTES

5-6 years of experience in digital marketing, social media, brand communications,performance marketing, or growth marketing

Strong experience executing social media and content strategies across multiple brands orverticals

Hands-on experience launching and optimizing campaigns across LinkedIn, Meta, and Google

Excellent communication, copy judgement, and attention to detail

Creative thinker who converts business objectives into engaging content and campaign ideas

Analytical and performance-oriented, with sound data-led optimization judgement

Strong stakeholder and agency management across internal and external teams

Self-driven, proactive, and able to execute independently with strong ownership

Able to manage multiple brands, campaigns, and priorities while meeting deadlines

Adaptable and up to date with social platforms, paid media, SEO trends, and digital

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Manager (Mumbai)
🏢 Tripjack
📍 Mumbai