Company: Easytech IT Solutions Pvt. Ltd.

About the Role

We are looking for a Digital Sales Specialist B2B Healthcare who can take complete ownership of generating B2B business revenue through digital channels.

This is not a conventional digital marketing role focused primarily on social media, content, engagement, reach, or impressions.

You will be responsible for building and managing the complete digital sales funnel:

Lead Generation Qualification Demo Follow-up Proposal Closure Payment Onboarding

Your ultimate goal will be to convert digital opportunities into paying healthcare businesses and drive measurable monthly revenue.

What You'll Be Responsible For

1. B2B Lead Generation

- Generate qualified leads for EasyHealths and EasyHealthsBiz through:
- LinkedIn
- Meta
- Google
- WhatsApp
- Email
- Other relevant digital channels
- Identify and target potential:
- Doctors
- Clinics
- Diagnostic Centres
- Hospitals & Nursing Homes
- Other healthcare businesses

2. Digital Sales & Conversion

- Qualify incoming leads and identify high-intent prospects.
- Conduct product demonstrations through Google Meet, Zoom, WhatsApp, etc.
- Present EasyHealths/EasyHealthsBiz solutions according to the prospect's business needs.
- Handle objections related to pricing, value, features, competition, etc.
- Follow up systematically until closure.
- Coordinate with the field sales team whenever an in person meeting can improve conversion.

3. Build & Optimise the Digital Sales Funnel

You will continuously improve the journey from:

Digital Discovery Qualified Lead Online Demo Digital Closure

And where required:





Digital Discovery Qualified Lead Field Visit Closure

- Build and optimise landing pages and conversion funnels.
- Develop remarketing strategies.
- Experiment with different:
- Offers
- Messaging
- Landing pages
- Campaigns
- Healthcare provider segments
- Conversion strategies

4. Revenue Ownership

You will track and manage the complete sales journey:

Lead Demo Proposal Payment Onboarding

The role is ultimately accountable for monthly digital sales revenue, rather than simply generating leads.

Key Performance Indicators (KPIs)

Your performance will primarily be measured through business outcomes, not vanity metrics.

- Primary KPIs
- Qualified Leads
- Demo Bookings
- Demo Completion Rate
- Lead-to-Demo Conversion
- Demo-to-Customer Conversion
- Customer Acquisition Cost (CAC)
- New B2B Customers
- Digital Sales Revenue
- Renewal Potential

Who Are We Looking For?

We are looking for someone who understands both digital acquisition and actual B2B sales closure.

Ideal Experience

- 3-6 years of experience in one or more of:
- B2B SaaS
- HealthTech
- SaaS Sales
- Digital Acquisition
- Performance Marketing with sales ownership
- Experience selling products/services to businesses.
- Robust understanding of digital lead generation and performance campaigns.
- Ability to manage prospects throughout the complete sales cycle.
- Strong communication, presentation and negotiation skills.
- Comfortable conducting online product demos.
- Strong analytical and funnel optimisation mindset.
- Highly target-oriented and revenue-focused.

📌 Digital Sales Specialist (Kolkata)
🏢 Easytech It Solutions
📍 Kolkata