We are hiring for one of our reputed Edutech client. The other details are as follows:

Job Title: Performance Marketing Manager

Work Location: Mumbai [Mumbai candidates or those who are willing to relocate to mumbai or near to mumbai like pune,nashik or nagpur are preferred]
Work Mode: Hybrid
Experience: 4 to 8 Years
Industry Experience: Education / Higher Education / EdTech Mandatory

Job Summary

We are looking for a data-driven Performance Marketing Manager to lead and optimise paid media campaigns and drive high-quality leads that convert into business outcomes.

The candidate will be responsible for managing campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn Ads, with a robust focus on lead generation, conversion optimisation, ROI and campaign performance.

Key Responsibilities

- Plan, launch and optimise paid media campaigns across Google, Meta and LinkedIn.
- Develop audience targeting, keyword, bidding and segmentation strategies.
- Drive qualified leads while improving CPA, conversion rates and overall ROI.
- Conduct A/B testing of creatives, audiences, landing pages and campaigns.
- Monitor campaign performance using GA4, Google Tag Manager, CRM/marketing automation platforms and ad dashboards.




- Track KPIs including CTR, CPC, ROAS, conversions and lead quality.
- Manage media budgets and optimise spend to achieve monthly and quarterly targets.
- Analyse conversion funnels and improve lead-to-enrolment performance.
- Work closely with Sales, Content and Creative teams to align campaigns and messaging.
- Ensure campaigns follow advertising policies, data privacy regulations and internal governance standards.

Key Requirements

- 46 years of hands-on experience in Performance Marketing/Paid Media.
- Proven experience managing Google Ads, Meta Ads and LinkedIn Ads.
- Strong understanding of lead generation funnels, attribution and conversion tracking.
- Hands-on knowledge of GA4, GTM and CRM/marketing automation tools.
- Strong analytical, communication and problem-solving skills.
- Mandatory: Prior experience in Education / Higher Education / EdTech services.

If you have a strong track record of turning paid media campaigns into quality leads and measurable business results, we would like to hear from you.

Apply at [email protected] with current CTC,ECTC,notice period,current location to take it further

📌 Performance Marketing Manager (Mumbai)
🏢 Sapwood Ventures
📍 Mumbai