Job Description: Performance Marketing

Experience: 56 Years

About the Role

We are looking for a proactive, data-driven Performance Marketing Executive with hands-on experience managing digital campaigns for B2C brands. The ideal candidate should be capable of independently managing end-to-end paid media campaigns, driving customer acquisition, optimizing performance, and managing agency partners to achieve business objectives.

Key Responsibilities

- Plan, execute, and optimize campaigns across Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram).
- Own campaign budgets, audience targeting, bidding strategies, and performance optimization to improve acquisition metrics, CPA, conversion rates, and overall campaign efficiency.
- Monitor campaign performance and prepare daily, weekly, and monthly reports with actionable insights.
- Ensure accurate implementation of tracking, attribution, GA4, Google Tag Manager (GTM), and conversion measurement.
- Manage and collaborate with external agencies, ensuring timely campaign execution, optimization, and achievement of performance KPIs.
- Work closely with creative, content, CRM, product,



and business teams to improve campaign performance and customer journeys.
- Drive continuous testing and optimization of creatives, audiences, ad copies, landing pages, and campaign strategies.
- Stay updated on platform updates, industry trends, and competitor activities to identify new growth opportunities.

Requirements

- 5–6 years of hands-on experience in Performance Marketing.
- Proven experience managing digital campaigns for B2C brands.
- Solid expertise in Google Ads and Meta Ads.
- Proficiency in GA4, Google Tag Manager (GTM), Looker Studio, and Excel/Google Sheets.
- Strong understanding of attribution, conversion tracking, audience segmentation, and digital marketing funnels.
- Proven experience managing media agencies and collaborating with cross-functional stakeholders.
- Excellent analytical, communication, and problem-solving skills.
- Self-driven, proactive, detail-oriented, and takes complete ownership of deliverables.

Preferred

- Experience working with healthcare brands will be an added advantage.
- Exposure to CRM and marketing automation platforms.
- Experience working in high-growth B2C organizations.

📌 Performance Marketing Executive (Mumbai)
🏢 Cellcure Cancer Centre
📍 Mumbai