•Develop and execute digital marketing strategies to increase brand awareness, traffic, leads, and conversions.

•Plan, manage, and optimize paid campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other platforms.

•Monitor and optimize key performance metrics including CPL, CPA, CTR, Conversion Rate, ROI, and ROAS.

•Conduct campaign analysis and A/B testing to improve campaign performance and reduce acquisition costs.

•Manage SEO, SEM, social media, and website marketing activities.

•Set up and monitor Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking.

•Prepare performance reports and dashboards to track leads, conversions, campaign performance, and ROI.

•Use AI tools such as ChatGPT, Claude, Gemini, and other AI marketing tools for content creation, campaign ideation, research, analysis, and marketing automation.

•Identify opportunities to use AI and automation to improve marketing efficiency, campaign optimization, lead generation, and reporting.

•Work with creative and content teams to develop effective ad creatives, content, and landing pages.

Support CRM, marketing automation, API integrations, and lead-generation

📌 Digital Marketing Executive (Mumbai)
🏢 Talent Corner HR Services
📍 Mumbai