Social Media Marketing Executive Ads & Creatives

Company: Rodez Web Technologies

Location: Greater Noida West

Work Mode: Work From Office

Job Type: Full-Time

Experience: 12 Years

Salary: 20,000 – 25,000 per month

### Job Description

We are looking for a Social Media Marketing Executive with strong hands-on experience in Google Ads, Meta Ads, social media marketing, and creative designing.

The candidate will be responsible for managing paid advertising campaigns on Google and Meta, as well as creating engaging and conversion-focused ad creatives, social media posts, banners, reels, and other marketing creatives.

### Key Responsibilities

**Paid Ads**

* Plan, set up, manage, and optimize Google Ads and Meta Ads campaigns.

* Manage Google Search, Display, Performance Max, and YouTube campaigns.

* Manage Facebook and Instagram advertising campaigns.

* Run lead generation, traffic, engagement, and conversion campaigns.

* Perform audience targeting, keyword research, and competitor research.

* Monitor CTR, CPC, CPM, CPL, CPA, conversions, and ROAS.

* Optimize campaigns based on performance and business objectives.

* Conduct A/B testing of ad copies, audiences, and creatives.

**Creative Designing**

* Create high-quality ad creatives for Google and Meta campaigns.

* Design social media posts, banners, promotional creatives, offer creatives, and campaign creatives.

* Create engaging Reels/short-form video creatives for social media and paid campaigns.





* Develop creative concepts based on campaign objectives and target audiences.

* Use Canva, Photoshop, or similar designing tools to create marketing creatives.

* Create different creative variations for A/B testing.

* Work on visual concepts, headlines, ad copies, captions, and CTAs.

* Ensure creatives are visually appealing, brand-aligned, and suitable for different ad formats.

**Social Media**

* Plan and execute social media content for different brands.

* Research current social media trends and competitor activities.

* Develop content ideas for Instagram, Facebook, and other relevant platforms.

* Coordinate with the team for content planning and campaign execution.

* Prepare basic performance reports and provide campaign insights.

### Required Skills

* Google Ads

* Meta Ads / Facebook Ads / Instagram Ads

* PPC / Paid Advertising

* Lead Generation

* Campaign Management & Optimization

* Canva

* Photoshop or similar designing tools

* Social Media Creatives

* Ad Creative Designing

* Reels / Short-form Video Content

* Ad Copywriting

* Audience Targeting

* Basic Analytics & Reporting

* Creative Thinking

### Candidate Requirements

* 1–2 years of practical experience in Google Ads, Meta Ads, and social media marketing.

* Strong hands-on knowledge of creative designing for paid advertisements.

* Valuable understanding of digital advertising metrics and campaigns

📌 Walk-in || Social Media Executive (Greater Noida)
🏢 Rodez web technologies
📍 Greater Noida