Role & responsibilities

- Develop and execute digital marketing strategies to increase brand awareness, leads, and sales.
- Plan, create, and manage social media content, including posts, Reels, videos, and promotional creatives.
- Set up, manage, and optimize Google Ads and Meta Ads campaigns.
- Conduct audience research, targeting, retargeting, and competitor analysis.
- Manage SEO activities, including keyword research, on-page optimization, and website promotion.
- Manage and optimize the Google Business Profile to improve local visibility.
- Create engaging marketing content, ad copies, captions, and promotional campaigns.
- Generate and improve the quality of sales leads through digital marketing campaigns.
- Track CTR, CPC, CPL, conversions, ROI, and overall campaign performance.
- Analyze campaign data and continuously optimize ads for better results.
- Prepare weekly/monthly performance reports with key insights and recommendations.
- Coordinate with the sales team to ensure proper lead follow-up and conversion.
- Stay updated with the latest digital marketing trends, advertising tools, algorithms, and best practices.




- Identify new digital channels and opportunities to improve customer acquisition and sales growth.
- Work independently and maintain productivity while working in a remote setting.

Preferred candidate profile

- 1 years of proven experience in Digital Marketing, Performance Marketing, or Lead Generation.
- Hands-on experience with Google Ads, Meta Ads, SEO, and Social Media Marketing.
- Strong understanding of paid advertising, audience targeting, retargeting, and conversion optimization.
- Experience in generating quality leads and driving sales through digital channels.
- Good knowledge of content creation, ad copywriting, Reels, and promotional campaigns.
- Strong analytical skills with the ability to understand campaign data, ROI, conversions, and performance metrics.
- Creative, proactive, and result-oriented mindset.
- Ability to independently plan and execute digital marketing campaigns.
- Good communication and coordination skills.
- Comfortable working independently in a remote work environment.
- Candidates with a proven track record of improving leads, conversions, and sales will be preferred.

📌 Digital Marketer (Hyderabad)
🏢 Fintech Media SY
📍 Hyderabad