Role & responsibilities

- Execute day-to-day social media activities across Instagram, YouTube and other digital platforms.
- Plan and schedule social media content, including captions and basic creative coordination.
- Support the execution of seasonal and festive marketing campaigns across digital and in-store channels.
- Coordinate with external agencies, vendors and designers for creative assets, photoshoots and campaign materials.
- Assist with influencer outreach and coordination for collaborations and store visits.
- Support store-level marketing activities including current store launches, local area marketing, in-store collateral and signage.
- Track and report basic marketing performance metrics such as follower growth, engagement and campaign reach.
- Assist in customer loyalty/CRM communication through WhatsApp, SMS and email campaigns.
- Coordinate marketing requirements with e-commerce and store operations teams.




- Maintain marketing calendars, trackers and campaign documentation.

Preferred candidate profile

- 3-5 years of experience in marketing execution.
- Experience in retail, fashion or lifestyle brands will be preferred.
- Hands-on experience managing social media platforms and basic digital marketing activities.
- Experience coordinating with agencies, vendors and designers.
- Good written communication skills with the ability to write captions and basic campaign briefs.
- Good working knowledge of MS Office/Excel and basic reporting.
- Strong organizational skills and ability to manage multiple ongoing activities.
- Experience in Indian ethnic wear, sarees or apparel retail will be an added advantage.

📌 Senior Marketing Executive (New Delhi)
🏢 Meena Bazaar
📍 New Delhi