Job Summary

The Global Nurture Campaigns Manager will own the execution, optimization, and governance of JAGGAER's marketing automation programs across Salesforce and Pardot (Marketing Cloud Account Engagement). This role will be responsible for building scalable campaign infrastructure, managing automated journeys, maintaining data quality, and ensuring marketing programs move prospects and customers through the funnel effectively.

This role will partner closely with Demand Generation, Lifecycle Marketing, Marketing Operations, Sales Operations, Content, Digital, and regional marketing teams to translate campaign strategy into technically sound, measurable programs. The position will manage campaign setup, segmentation, lead routing, scoring, nurture programs, email execution, testing, reporting, and ongoing platform optimization.

The ideal candidate combines strong hands-on Pardot and Salesforce expertise with campaign operations discipline, lifecycle marketing knowledge, analytical thinking, and the ability to improve processes at scale.

Responsibilities

- Marketing Automation Platform Ownership: Serve as a primary owner and power user of Pardot (Marketing Cloud Account Engagement), ensuring the platform is configured, maintained, and used according to established marketing operations standards. Manage automation rules, engagement programs, dynamic lists, completion actions, scoring, grading, segmentation logic, suppression rules, and other core Pardot functionality. Maintain strong alignment between Pardot and Salesforce, including field mappings, campaign synchronization, lead and contact records, campaign membership, and activity visibility. Monitor platform health, sync errors, automation conflicts, data issues, and operational risks, resolving issues directly or coordinating with Sales Operations, IT, and external partners.
- Campaign Management & Execution: Own the technical setup and execution of integrated marketing campaigns across email, webinars, events, paid media, content programs, and other demand generation channels. Build and manage Salesforce Campaigns and Pardot campaign assets, including emails, forms, landing pages, lists, automation rules, tracking links, and campaign member statuses. Establish repeatable campaign templates, naming conventions, QA checklists, and launch processes that improve speed, consistency, and reporting accuracy. Partner with campaign owners to translate campaign briefs into executable workflows, audience segments, routing logic, follow-up actions, and measurement plans. Conduct pre-launch and post-launch QA for links, forms, personalization, segmentation, tracking, routing, suppression, rendering, and CRM synchronization.
- Lifecycle Marketing & Nurture Programs:



Support the lifecycle marketing strategy by building automated nurture journeys for prospects, leads, customers, and other key audiences. Develop and optimize Pardot Engagement Studio programs based on lifecycle stage, persona, product interest, engagement, buying signals, geography, and account characteristics. Partner with Demand Generation and Content teams to map content and messaging to stages of the buyer journey and create scalable always-on nurture programs. Build re-engagement, lead recycling, stalled-opportunity, post-event, customer engagement, and other lifecycle programs that improve progression and conversion. Continuously test cadence, subject lines, messaging, calls to action, segmentation, and journey logic to improve engagement and downstream pipeline impact.
- Lead Management, Scoring & Routing: Manage and optimize lead scoring, grading, qualification, lifecycle stage progression, and handoff processes between Marketing and Sales. Support lead routing and assignment logic to ensure qualified prospects are delivered to the correct sales teams quickly and accurately. Monitor funnel movement and identify operational breakdowns between inquiry, qualification, nurture, MQL, sales acceptance, and opportunity stages. Partner with Sales Operations and Marketing Operations to improve lead status governance, campaign member statuses, attribution inputs, and CRM data consistency.
- Data, Segmentation & Personalization: Build accurate audience segments using Salesforce and Pardot data, including demographic, firmographic, behavioral, campaign, account, and lifecycle attributes. Maintain suppression logic, consent requirements, subscription preferences, and data hygiene processes to improve deliverability and campaign quality. Use agile content, personalization, and segmentation to create more relevant experiences across lifecycle and demand generation programs. Identify duplicate, incomplete, stale, or inconsistent records and work with operations partners to improve database quality and governance.
- Reporting, Measurement & Optimization: Track campaign and lifecycle performance including delivery, engagement, conversion, MQL creation, funnel progression, pipeline influence, and other agreed KPIs. Build and maintain campaign reporting within Salesforce and Pardot, and partner with Analytics teams on dashboards and attribution reporting. Analyze program performance to identify bottlenecks, underperforming segments,



nurture opportunities, and areas for campaign optimization. Provide actionable recommendations to campaign owners and marketing leadership based on performance data and funnel behavior.
- Marketing Operations & Governance: Maintain documentation for campaign processes, automation logic, naming conventions, field usage, scoring models, routing, and lifecycle workflows. Support user access, platform governance, testing, release management, and change control across Salesforce and Pardot marketing workflows. Partner with Marketing Operations, Sales Operations, IT, and vendors on integrations, troubleshooting, platform enhancements, and process improvements. Stay current on Salesforce and Pardot capabilities and recommend improvements that increase automation, efficiency, scalability, and data quality.

Requirements

- 5+ years of experience in marketing automation, marketing operations, lifecycle marketing, campaign operations, or a related B2B marketing role.
- Hands-on experience administering and executing campaigns in Pardot / Marketing Cloud Account Engagement.
- Strong working knowledge of Salesforce, including Campaigns, Leads, Contacts, Accounts, Opportunities, campaign member statuses, and reporting.
- Experience building automated nurture programs, segmentation, lead scoring, grading, routing, email campaigns, forms, and landing pages.
- Strong understanding of B2B demand generation funnels, lifecycle stages, lead management, and Marketing to-Sales handoff processes.
- Experience with campaign QA, data hygiene, consent and suppression logic, email deliverability, and marketing database management.
- Ability to troubleshoot automation, sync, routing, segmentation, tracking, and campaign execution issues independently.
- Strong analytical skills with the ability to interpret campaign and funnel performance and turn findings into operational improvements.
- Excellent project management and communication skills with the ability to manage multiple campaigns and stakeholders simultaneously.
- Strong attention to detail and a disciplined approach to documentation, governance, and quality assurance.

Preferred Qualifications

- Experience supporting marketing automation within a B2B SaaS, enterprise technology, procurement, or complex global organization.
- Salesforce or Pardot / Marketing Cloud Account Engagement certifications.
- Experience with advanced Salesforce reporting, campaign attribution, dashboards, and funnel analytics.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Global Campaign Manager (Hyderabad)
🏢 JAGGAER
📍 Hyderabad