POSITION: Marketing Lead

Experience: 812+ years

Location: Hyderabad

Employment Type: Full time

Reports To: Head of Business / Commercial Director

Role Overview

We are looking for an experienced and results-driven Marketing Lead with strong experience in the steel and metals industry to lead the companys marketing strategy, market development, customer engagement, and brand positioning.

The ideal candidate should have a strong understanding of the steel/metal value chain, market dynamics, customer segments, pricing trends, competitors, and B2B industrial marketing. The candidate will be responsible for identifying new business opportunities, strengthening existing customer relationships, developing market strategies, and supporting revenue growth.

Customer & Business Development

* Develop and maintain strong relationships with key customers, distributors, dealers, EPC companies, OEMs, fabricators, and industrial buyers.

* Identify potential customers and develop strategic accounts.

* Lead customer meetings, presentations, product discussions, and commercial negotiations where required.

* Understand customer requirements and translate them into appropriate product and marketing strategies.

* Support the sales team in developing key accounts and converting new business opportunities.

Team Leadership

* Lead and mentor the marketing/business development team.

* Establish marketing KPIs and track performance against targets.

* Develop annual marketing plans, budgets, and campaign calendars.

* Build a performance-driven and customer-focused marketing culture.





Required Qualifications

* Bachelors degree in Marketing, Business Administration, Engineering, Metallurgy, or a related discipline.

* MBA/PGDM in Marketing or Business Management would be an advantage.

* 8–12+ years of relevant experience, preferably within the steel, metals, manufacturing, industrial products, or heavy engineering sector.

* Proven experience in B2B/industrial marketing and business development.

* Strong understanding of the steel and metals market and its customer ecosystem.

* Experience managing key accounts and developing new markets.

* Strong commercial, analytical, negotiation, and communication skills.

Preferred Skills

* Strong understanding of steel/metal products and applications.

* Market research and competitive intelligence.

* B2B marketing and strategic account management.

* Business development and lead generation.

* Pricing and market analysis.

* Customer relationship management.

* Strong presentation and stakeholder-management skills.

* Proficiency in MS Excel, PowerPoint, CRM systems, and marketing analytics tools.

Key Performance Indicators (KPIs)

* Revenue generated from new markets and customers.

* New customer acquisition.

* Market share growth.

* Customer retention and account growth.

* Qualified business opportunities generated.

* Marketing ROI.

* Brand visibility and industry engagement.

* Conversion rate of marketing-generated leads.

* Customer satisfaction and engagement.

* Successful launch and penetration of new products/markets.

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📌 Walk-in || Marketing Head (Hyderabad)
🏢 AAYAN STEEL INDUSTRY
📍 Hyderabad