About The Opportunity

A rapidly scaling D2C fashion-tech brand operating across India, we blend bold aesthetics with purpose-driven storytelling to build cult-like customer loyalty. Our Communication Manager will shape the brand’s voice across digital, social, and experiential channels — turning product launches, customer moments, and cultural narratives into shareable, scalable content that drives engagement and conversion.

Role & Responsibilities

• Lead the creation and execution of integrated communication campaigns across owned, earned, and paid media.
• Develop brand messaging frameworks, content calendars, and crisis comms protocols aligned with business goals.
• Collaborate with Design, Product, and Growth teams to turn product features, sustainability stories, and customer testimonials into compelling narratives.
• Manage external agencies and influencers to amplify brand reach, ensuring tone, visuals, and KPIs are on-brand.
• Track campaign performance via UTM, engagement metrics,



and sentiment analysis; optimize content strategy based on data.
• Act as brand guardian — audit all external comms for voice consistency, inclusivity, and market relevance.

Skills & Qualifications

• Must-Have
• Adobe Creative Suite
• Canva
• Meta Business Suite
• Google Analytics
• Mailchimp
• Notion
• Asana
• Instagram Insights
• Preferred
• Shopify Admin
• Press release writing
• Influencer CRM tools

Benefits & Culture Highlights

• 100% remote with flexible schedule — work from anywhere in India.
• Quarterly wellness & learning stipend for personal development.
• Monthly all-hands with founder-led strategy deep dives and open Q&A.;

Skills: canva,google analytics,customer,notion,asana,instagram insights,mailchimp,communication,strategy

📌 Communication Manager (India)
🏢 Pashet
📍 India