Marketing Manager – Ecommerce (India)

Marketing Manager – Ecommerce (India)

02 Oct
|
Upbott Consulting
|
India

02 Oct

Upbott Consulting

India

Marketing Manager – Ecommerce
Experience: 3–5 Years
Location: Remote
Employment Type: Contract

About the Role
We are looking for a hands-on Marketing Manager – Ecommerce with 3–5 years of experience in developing and executing marketing strategies for eCommerce businesses.
The ideal candidate will have a solid understanding of the eCommerce ecosystem and experience across digital marketing, website growth, SEO, customer acquisition, CRM/email marketing, conversion optimization, customer retention, and marketing analytics.
This role will be responsible for driving overall marketing performance and working closely with Technology, Product, Design, Development, and Business teams to improve website performance, customer experience, and revenue growth.
Experience working with eCommerce technology companies, SaaS businesses, eCommerce agencies, digital commerce platforms, or international eCommerce brands will be highly preferred.
An MBA or postgraduate qualification in Marketing/Business will be an added advantage.

Key Responsibilities




• Develop and execute integrated marketing strategies to drive traffic, revenue, conversions, customer acquisition, and retention.
• Own and manage the overall digital marketing and eCommerce growth roadmap.
• Manage the digital customer journey across the website, SEO, paid/organic channels, CRM, email, content, and other relevant touchpoints.
• Drive organic growth through SEO, content strategy, keyword research, and product/category optimization.
• Plan and execute email marketing, CRM, retention, and lifecycle marketing campaigns.
• Identify opportunities to improve customer acquisition, engagement, conversion, and repeat purchases.
• Work on CRO, A/B testing, landing page optimization, merchandising, and website experience to improve conversion rates.
• Work with eCommerce platforms such as Shopify, WooCommerce, BigCommerce, Magento/Adobe Commerce, or similar platforms.
• Monitor and analyze marketing and eCommerce performance usi

📌 Marketing Manager – Ecommerce (India)
🏢 Upbott Consulting
📍 India

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