Job Description

Content Strategy

• Develop and execute content strategies aligned with brand and business objectives
• Build and manage content calendars across multiple brands and platforms
• Identify relevant topics, conversations, trends and opportunities
• Develop content pillars, themes and recurring content formats
• Ensure consistency in brand voice, positioning and messaging
• Create a healthy balance between planned, reactive and evergreen content
• Identify opportunities to strengthen leadership and thought leadership positioning

Content Development

• Develop ideas for social media, video, long-form content, articles, podcasts and other formats
• Turn complex subjects into simple, engaging and accessible content
• Develop strong hooks, narratives and storytelling structures
• Write and edit content across different formats
• Create content briefs for designers, video editors and other members of the media team
• Work with leadership and subject matter experts to extract meaningful stories and insights

Content Repurposing





• Identify multiple content opportunities from a single idea, conversation, interview, podcast or long-form piece
• Adapt ideas into relevant formats for different platforms
• Identify which ideas are best suited for video, written content, visual content or long-form formats
• Build a system where solid ideas can have a longer content life

Research & Editorial

• Conduct research for content and thought leadership
• Track developments across finance, business, investing, leadership and relevant industries
• Validate facts, data and claims before publication
• Identify interesting data points, examples, case studies and perspectives
• Maintain a high standard of editorial quality and accuracy

Collaboration

• Work closely with designers, video editors and the distribution team
• Brief creative teams clearly and effectively
• Collaborate with leadership and internal stakeholders
• Participate in content reviews and editorial discus

📌 Content Strategist (India)
🏢 prachay group
📍 India