Great ideas deserve outstanding results. Come help us connect the two.
At Active Theory, we bring creativity, technology, and marketing together to help brands grow. We build brands, create digital experiences, and turn ambitious ideas into measurable business outcomes.
Now, we’re looking for a curious, driven marketer who loves testing ideas, digging into data, and discovering what makes people click—and convert.
If that sounds like you, come join our team.

We’re hiring: Media Buyer & Performance Marketing Specialist
Location: Coimbatore
Experience: 3–6 years
Employment type: Full-time
Website: activetheory.in

About the role
You’ll plan, execute, optimize, and scale paid campaigns that generate qualified leads, drive sales, and support sustainable growth for our clients.
This role brings together media buying, growth strategy, creative experimentation, and analytics. We’re looking for someone who understands the full customer journey and can connect campaign decisions to business results.

What you’ll do
• Plan, launch, and scale campaigns across Meta, Google, LinkedIn,



and other relevant advertising platforms.
• Develop media buying strategies aligned with each client’s audience, objectives, and budget.
• Build and improve marketing funnels, from awareness and acquisition to conversion and retention.
• Develop audience segmentation, targeting, and retargeting strategies.
• Manage advertising budgets and optimize CPL, CPA, CAC, ROAS, conversion rates, and revenue, with an understanding of customer lifetime value.
• Run structured A/B tests across creatives, copy, audiences, landing pages, and campaign setups.
• Collaborate with our creative, content, design, and development teams to turn performance insights into stronger campaigns.
• Set up and validate conversion tracking, analytics, attribution, and reporting.
• Translate campaign data into clear insights, recommendations, and next steps.
• Explore and apply AI tools for research, creative ideation, automation, anal

📌 Media Buyer (Coimbatore)
🏢 Active Theory
📍 Coimbatore