Your Tasks

Your Purpose:-

Regional Shopper & Customer Marketing for GT is responsible for the one of the key verticals of S&CM; at Nivea i.e., Indirect Channel Partners of Top 8.5K, 20K, Chemist and Wholesale. Key responsibilities include shopper activations, customer management, budget management for trade scheme and evaluating & implementing strategies for business growth. The role is responsible for delivering market share in general trade. He/she would be the key person involved with all launch planning along with HO team, driving channel efficiencies & channel programs. Create Retail Excellence at point of sale and develop stronger customer partnerships by building customer blueprints & driving excellence in execution. Developing & implementing GTM strategies & initiatives to improve efficiency & effectiveness of trade coverage

Roles and Responsibilities:

Planning

• Sub Channel Planning & Management: Plan and manage the sub-channel growth, contribution to the overall sales plan. Manage Chemist, top 7.5K stores, top 20K stores, Rest of Retail, Super Distributors and Wholesale channels.



Drive select MSL SKUs.
• S&OP; Planning: Closely partner with indirect channel to ensure that bottom up S&OP; forecast is baked into the overall plan led by Supply Chain. Represent the direct channel in the S&OP; discussions
• GT JBP: Planning, Quarterly Scorecards, Actions and follow ups
• Marketing Planning: Plan and drive and executing market share strategy.
• Sales capability planning: Plan capability interventions for direct channel field force on various topics
• Drive sales contests to drive focus BGRs Field Execution

RE Mapping

• Ensure Execution of Defined RE in system
• Align the RE basis trax, checks every quarter
• Bi yearly updates and corrections if any MSL
• MSL Availability by RE
• Ensure 100% MSL execution as per RE/ TRAXInnovation Picos:
• Current Products Guidelines as per HO Selling Story
• Execution by RE
• Availability in Primary and secondary shelf as per def

📌 Regional Shopper (Bengaluru)
🏢 Beiersdorf
📍 Bengaluru