Lead AI transformation across a $1Billion+ e-commerce brand. Turn better ways of working into measurable business results.

Total Annual Package: Up to AED 858,000 (tax-free) total annual cash compensation (Base salary of up to AED 65,000/month + monthly performance bonus of up to 10% of base)
Location: Dubai, UAE (On-site) with relocation assistance and visa support
Growth path from here is VP, AI Transformation & Business Operations → Chief Operating Officer (COO). What takes 4-5 years elsewhere happens in 1-2 here.

We've been AI-first since December 2023: A dedicated AI team already builds internal systems for production, and daily multi-turn AI conversations are part of how decisions are pressure-tested. You'll have a foundation to build on from day one.

Role Overview
Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1Billion in sales, is hiring a Head of AI Transformation and Business Operations to lead the integration of AI into how the business operates, owning the AI transformation portfolio, its priorities, workflow redesign,



delivery capacity within agreed budgets, and adoption across functions, reporting directly to the CEO. This role exists to improve quality, speed, capacity, and commercial performance across the business, building the reusable workflows, local ownership, and operating systems that let AI improvements run and scale without depending on the CEO or central specialists.

The Problems You'll Own:
• Primary: Turn AI capability into better business performance: Puffy already has a dedicated AI team building internal systems. Your challenge is to identify the highest-value opportunities across the business, simplify the underlying work, and deliver improvements whose value holds up after review, rework, and running costs.
• Secondary: Make improvements work independently of you: Successful implementations need explicit ownership, sustained adoption, and reliable operation. Equip teams to identify opportunitie

📌 Head of AI Transformation and Business Operations (Gurugram)
🏢 Puffy
📍 Gurugram