Job Title - Senior Manager, B2 B Paid Media
Shift schedule - 5:00 PM to 2:00 AM IST (4 day WFO, 1 day WFH)
Location - Kharadi, Pune
The Role
Hands-on paid media lead managing Search, Social, and Programmatic across Unbound IA's B2 B client portfolio. Multi-client agency role — you'll run campaigns for midsize and enterprise B2 B accounts simultaneously across verticals, compliance environments, and buying committee structures. Execution first, strategy second: inside platforms daily, but also owning channel mix, testing roadmaps, and client performance narratives focused on pipeline and revenue.
Who You Are
Engineer by temperament. You build systems, automate reporting, and find data anomalies before the client does. Genuinely AI-forward — you've tested AI bidding strategies, automated creative workflows, or built tooling that replaced manual processes. Detail-obsessed: UTMs, conversion tracking, naming conventions, budget pacing. You catch the small errors before they become expensive ones. Think in data. Pivot tables, A/B tests, and client-ready explanations — all fluent.



What You'll Own
Paid Search (Primary)
Set up, build, manage, and optimize campaigns in Google Ads and Microsoft Advertising across multiple B2 B accounts simultaneously. Own keyword strategy, ad group architecture, bidding, and Quality Score optimization. Manage Search, Display, Demand Gen, Performance Max, and You Tube where applicable. Configure offline conversion tracking (GCLID passback to Salesforce/Hub Spot) to optimize toward SQLs and pipeline. Paid Social
Set up, run full-funnel paid social on Linked In (primary) and Meta — firmographic targeting, ABM lists, CRM-based custom audiences. Develop Thought Leader Ads, Document Ads, and Conversation Ads for high-touch ABM accounts. Activate and test Reddit and Quora campaigns for niche B2 B communities. Client Communication & Compliance
Weekly performance updates and monthly strategic reviews with data-backed recommendations. Maintain campaign

📌 Paid media manager (Maharashtra)
🏢 Unbound IA
📍 Maharashtra