This job is with HP, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ business community. Please do not contact the recruiter directly. Marketing Operations Specialist Description - Job Summary The Marketing Operations Specialist is the primary point of contact for operational support across our B2B marketing automation and lead management platforms. The role handles Level 1 and 2 help desk requests, performs quality assurance on campaign and platform configurations, builds standard operational workflows for data ingress and egress, and maintains operational documentation and the internal knowledge base. The role owns service levels on the support queue, manages data integrity across lead processing, supports onboarding for external partners and internal users, and contributes testing capacity to platform migration activities. Over time the role progresses into build work on standard marketing automation processes supporting the B2B data lifecycle.



Responsibilities Champions the utilization and optimization of marketing architecture processes to meet the needs of local marketers Serve as the primary responder for the B2B Marketing Automation help desk in Adobe Workfront, handling Level 1 and 2 issues such as access and login problems, standard, custom platform configurations, and common error messages Perform quality assurance on campaigns, platform programs and asset setups against defined configuration standards before deployment Build and configure standard operational workflows for data ingress and egress, adhering to established templates and best practices Configure and activate business process and campaign specific workflows aligned with approved business flows and architectural standard Manage data requests by reflowing, reprocessing or updating platform records, ensuring correct file formats and field mapping in line with the Data Dictionary Execute the onboarding process for current external lead publishers, media agen

📌 Marketing Operations Specialist (Karnataka)
🏢 Hp
📍 Karnataka