- Devising Strategies to drive organic traffic to the company website.
- Tracking conversation rates and making improvement to the website.
- Developing and running desired ROI digital marketing campaigns across all available platforms.
- Utilizing a range of techniques including paid search, SEO, PPC, SEM, ORM SMO.
- Planning, positioning and driving the social media content strategy for the Company.
- Managing Online brand and service campaigns to raise brand awareness.
- Improving the usability, design, content and conversion of the Company website.
- Responsibility for planning, budgetary control of all digital marketing.
- Review new technologies and keep the Company at the forefront in the digital marketing curve.
Skills
- SEO
- PPC
- Digital Marketing
- Social Media Marketing
- SEM
- ORM
- SMO
Candidate Profile
- Good knowledge of technical aspects of digital marketing
- Excellent written and verbal communication skills are essential
- Keen interest and deep knowledge about the entire space
- A people manager and a collaborator
- Valuable knowledge in Corel draw/photo-shop is preferred
- Networking capabilities will be an added advantage
- Strong analytical skills partnered with a creative mind