Job Description
About the Role
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nWe're looking for a data-driven Performance Marketer to plan, execute, and optimize paid media campaigns across multiple channels for our agency's clients. You'll own campaign performance end-to-end — from strategy and setup through daily optimization and reporting — working closely with account managers, creative teams, and clients to hit growth and ROI targets.
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n What You'll Do
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n- Plan, launch, and manage paid campaigns across Google Ads, Meta Ads, LinkedIn,and other relevant platforms
n- Own budget allocation and pacing across multiple client accounts simultaneously
n- Conduct keyword research, audience targeting, and competitive analysis to inform campaign strategy
n- Continuously optimize campaigns based on performance data — bids, creatives, audiences, landing pages, and funnels
n- Set up and maintain tracking (GA4, GTM, pixel/conversion tracking, UTM structures) to ensure accurate measurement
n- Build and present clear, insight-driven performance reports to clients and internal stakeholders
n- A/B test ad creatives,



copy, and landing pages to improve CTR, CPA, ROAS, and other key metrics
n- Stay current on platform updates, algorithm changes, and emerging ad formats/channels
n- Collaborate with designers and copywriters to brief and refine high-performing creative assets
n- Identify upsell and scaling opportunities within existing client accounts
n- Manage multiple client accounts and deadlines simultaneously in a fast-paced agency environment
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n What We're Looking For
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n- 2–5 years of hands-on experience running paid media campaigns, ideally in an agency setting
n- Proven track record managing budgets and delivering measurable ROI (ROAS, CPA, CAC, LTV)
n- Robust working knowledge of Google Ads, Meta Ads Manager, and at least one of LinkedIn/TikTok/Pinterest Ads
n- Proficiency with GA4, Google Tag Manager, and conversion tracking setup
n- Comfortable with Excel/Google Sheets for data analysi

📌 Performance Marketer (Pune)
🏢 Webocto
📍 Pune