Job Description
We're looking for a creative YouTube writer to work on a long-form content project for a leading
nconsumer brand.
nThe project explores everyday India through stories, observations, data and culture. The
nsubjects may often look ordinary on the surface, but the goal is to uncover the more interesting
nstory underneath.
nWe're looking for someone who can take a seemingly normal topic and make you think:
n"Wait... I never looked at it this way."
nWhat you'll be doing
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- Writing long-form YouTube scripts from research, briefs and creative ideasn
- Turning everyday subjects into engaging, entertaining storiesn
- Finding the larger human, cultural, behavioural or business insight within a simple topicn
- Creating strong hooks, narrative structures and payoffs that work for YouTuben
- Conducting research and turning data and information into storytelling, rather than simplyn

npresenting facts
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- Finding creative ways to tell a story while working within brand guidelines, factual requirementsn

nand multiple layers of approval
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- Making branded content feel like good content first, rather than advertisingn
- Collaborating closely with the creative and production team through ideation, drafts andn

nrevisions
nThe kind of writer we're looking for
nYou should be able to take something as ordinary as a product people buy, a habit people have, a
ntrend people are following or something sitting in an Indian household and find a story worth
ntelling about it.
nYou should be naturally curious.
nYou should enjoy asking why.
nAnd most importantly, you should be able to find a creative angle even when the subject itself
ndoesn't sound particularly exciting.
nThis role is not just about writing well. It's about thinking well.
nMust have
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- Previous experience writing long-form YouTube scriptsn
- Solid understanding of YouTube storytelling and audience retentionn
- Excellent research and fact-checking skillsn

📌 YouTube Long-Form Writer (New Delhi)
🏢 humour me
📍 New Delhi