About Airawath
Airawath is an AI-powered invitation and event management platform for the Indian diaspora in the US. Birthdays are the core occasion - kids' birthdays, first birthday celebrations, milestone adult birthdays - alongside housewarmings, baby showers, naming ceremonies and festivals. Users create invitations with AI (text-to-image, chat, voice), manage guests and RSVPs, and get AI assistance throughout.
Founded in 2024, headquartered in Phoenix, AZ, with the team based in India. Live on web, with a mobile app in active development.
Why Join
- You run marketing, not a single campaign. This is an ownership seat rather than an execution one - you own the numbers marketing is judged on and decide how to reach them.
- AI is your leverage. You use AI tools to do the work of a small team yourself - research, creative, copy, campaign analysis - and you are measured on the output it produces.
- Real budget, real accountability. Paid spend, signups and the guest-to-host referral loop are yours to move, with the numbers to prove it.
- Direct founder access. Small team,



no layers between you and the person who owns the outcome you're chasing.

The Role
You own marketing results end to end - pipeline, signups, and conversion from ad click through to a sent invite - and you use AI tooling to do it with the leverage of a much bigger team. This is a strategy and ownership role rather than a content-production one: you decide what to run, run it (with AI doing the heavy lifting on creative, copy and analysis), measure it, and are accountable for the result. You are a marketer first - strategy, positioning, channel judgment - who also codes and builds enough to not wait on anyone to stand up a workflow, a dashboard or a tracking pipeline.
What You'll Own
- CAC and signup volume across paid channels - you set the targets and you are accountable for hitting them, not just for spending the budget
- The funnel from ad to first sent invite - awareness through activation, with

📌 AI Marketing Lead (India)
🏢 Airawath
📍 India