JOB DESCRIPTION – FIELD SALES LEADERNBFC / MFIPosition: Field Sales Leader

Department: Sales / Business Development

Reporting To: Branch Manager / Area Manager

Location: Branch / Field

1. Job PurposeTo lead and manage the field sales team for achieving business targets while ensuring proper customer selection, quality sourcing, process compliance, and sustainable portfolio growth.

- 2. Key ResponsibilitiesA. Business Development & SalesAchieve monthly and quarterly business/disbursement targets.
- Generate new customer leads through field visits and local market activities.
- Identify suitable villages, markets, and business areas for customer acquisition.
- Develop new customer relationships and strengthen existing customer relationships.
- Prepare daily, weekly, and monthly field sales plans.
- Ensure regular field visits and productive customer meetings.
- Monitor individual team members' performance against assigned targets.
- B. Team Management & LeadershipLead, guide, and motivate Field Officers/Sales Officers.
- Allocate field areas and daily visit plans to team members.
- Conduct daily morning meetings to review targets and field plans.
- Monitor field productivity and customer acquisition.
- Provide on-job coaching and training to recent and existing staff.
- Review daily performance and take corrective action where required.
- Maintain discipline, attendance, and field activity standards.
- C. Customer Quality & Credit DisciplineEnsure customers are selected based on repayment capacity, income stability, business activity, and credit discipline.
- Ensure proper customer verification before loan processing.




- Check that customer information and documents are complete and accurate.
- Ensure proper BVR/FVR and field verification as per company policy.
- Avoid sourcing customers from high-risk or problematic areas.
- Monitor customer concentration and avoid excessive exposure to one area or customer segment.
- Escalate suspicious or high-risk cases to the Branch Manager/Risk/Credit team.
- D. Collection & Portfolio SupportSupport the branch in improving collection efficiency.
- Monitor overdue and delinquent customers within the assigned portfolio.
- Ensure timely follow-up of overdue customers through the field team.
- Coordinate with the collection team for NPA/OD cases.
- Visit critical overdue/NPA customers where required.
- Identify early warning signals and report them to the Branch Manager.
- Support the branch in maintaining good portfolio quality.
- E. Process & ComplianceEnsure all sales activities are conducted according to company policies and regulatory requirements.
- Ensure proper KYC and customer documentation.
- Ensure customer consent and proper explanation of loan terms.
- Ensure no unauthorized charges or commitments are made to customers.
- Ensure all required field reports, applications, and documents are submitted on time.




- Follow company guidelines relating to customer protection, fair practices, and responsible lending.
- Immediately report suspected fraud, misrepresentation, or policy violations.
- F. Field Monitoring & ReportingConduct regular joint field visits with Field Officers.
- Verify customer visits and sales activities.
- Monitor daily lead generation, applications, approvals, and disbursements.
- Submit daily/weekly/monthly sales reports.
- Track target vs. achievement and identify gaps.
- Maintain proper records of field activities and customer interactions.
- Report market feedback and competitor activities to management.
- 3. Key Performance Indicators (KPIs)Monthly disbursement/business achievement.
- New customer acquisition.
- Lead-to-disbursement conversion.
- Field productivity.
- Team target achievement.
- Collection efficiency.
- Overdue/OD control.
- Portfolio quality.
- Customer retention.
- Process and documentation compliance.
- Field visit productivity.
- Fraud and operational-risk control.
- Timely reporting.
- 4. Required Skills & CompetenciesStrong field sales and team-management skills.
- Good communication and negotiation skills.
- Customer relationship management.
- Leadership and people-management ability.
- Knowledge of NBFC/MFI lending processes.
- Ability to analyse sales and portfolio data.
- Positive knowledge of local market and customer behaviour.
- Problem-solving and decision-making ability.
- Strong discipline and field orientation.
- Basic knowledge of MS Excel and reporting systems

📌 Field Sales Executive (Kurukshetra)
🏢 Magenta Finance Services Private
📍 Kurukshetra