We are seeking a data-driven and creative Facebook Ads Specialist to manage, scale, and optimize paid campaigns for our growing clothing brand. You will handle the full lifecycle of our Meta (Facebook and Instagram) advertising, turning ad spend into profitable clothing sales, recurring customers, and high brand awareness.

Key Responsibilities

● Campaign Execution: Plan, build, and launch high-converting sales and catalog campaigns via Meta Ads Manager.

● Social Media Management: Scheduling and managing social media posts (Instagram) to keep the brand feed active, consistent, and visually appealing.

● Creative Strategy: Partner with content creators and designers to test video reels, UGC (user-generated content) try-ons, and carousel collections.

● Audience Targeting: Set up broad, lookalike, and interest-based targeting alongside custom retargeting segments (cart abandoners, product viewers).

● Budget Management:



Allocate and scale daily/monthly ad budgets safely without breaking the algorithm's learning phase.

● Data Analysis & Optimization: Monitor key e-commerce metrics like ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), CTR (Click-Through Rate), and CPC. ● Reporting: Deliver weekly and monthly performance updates with actionable insights to improve conversion rates.

Requirements & Skills

● Experience: Proven track record of managing and scaling Meta Ads for fashion, apparel, or D2C e-commerce brands.

● Technical Knowledge: Deep understanding of Meta Pixel, Conversions API, catalog sync, and Advantage+ shopping setups.

● Creative Eye: Ability to spot solid visual hooks, critique fashion ad copy, and understand what makes an apparel ad stop the scroll.

● Analytical Mindset: Comfortable making data-driven decisions rather than relying on vanity metrics.

📌 Facebook Ads (New Delhi)
🏢 Genuine Innovations Private
📍 New Delhi