E-commerce Manager / Marketplace Growth Expert

Saree & Ethnic Wear Business

Work Type: Full time / Part-Time / Consultant / Freelance

Work Mode: Work From Home / Office / Hybrid — Flexible

Experience: 5+ years preferred

Industry: Saree, Ethnic Wear, Fashion, Apparel or Lifestyle preferred

About the Role

We are looking for an experienced E-commerce Manager / Marketplace Growth Expert who knows how to build, manage and grow sales across major Indian e-commerce platforms.

Our business is focused on Sarees and Ethnic Wear, and we are looking for someone who can take ownership of the complete e-commerce growth strategy.

We are not looking for someone who only manages listings and orders.

We need an expert who understands how to increase sales, improve profitability, scale winning products, manage advertising, build efficient systems and guide the entire e-commerce team.

The person should also have enough experience to tell us what NOT to do, which mistakes to avoid, where money is being wasted and what needs to change for sustainable growth.

Marketplaces & Channels

Experience with multiple platforms such as:

- Amazon
- Flipkart
- Meesho
- Myntra
- AJIO
- Own Website / D2C
- Other relevant marketplaces

Key Responsibilities

Sales Growth

- Develop strategies to increase marketplace sales.
- Identify products and categories with high growth potential.
- Develop marketplace-specific strategies.
- Improve traffic, conversion and average order value.
- Develop strategies for new product launches.
- Plan sales around festivals, wedding seasons and major marketplace events.

Marketplace Management

- Manage and optimize Amazon, Flipkart, Meesho, Myntra, AJIO and website operations.
- Improve product rankings and visibility.
- Optimize titles, keywords, descriptions, attributes and images.
- Improve product conversion rates.
- Identify underperforming products and determine whether to improve, reposition, discount or discontinue them.

Advertising & Performance Marketing

- Plan and manage marketplace advertising.
- Understand PPC, ROAS, ACOS, CPC, CTR and conversion metrics.
- Decide where advertising money should and should not be spent.
- Scale profitable products.
- Reduce wasted advertising expenditure.
- Develop launch strategies for new products.

Pricing & Profitability

- Develop marketplace pricing strategies.
- Plan discounts, coupons and offers.
- Monitor commissions, shipping, advertising costs, returns and other deductions.
- Track actual contribution and profitability, not just sales.




- Avoid unnecessary discounting and margin destruction.

Inventory & Product Planning

- Identify fast-moving and slow-moving SKUs.
- Coordinate with purchase, production and warehouse teams.
- Prevent stock-outs on important products.
- Improve inventory turnover.
- Develop product assortment strategies specifically for the saree business.

Returns & Operational Efficiency

- Monitor returns, RTO, cancellations and customer complaints.
- Identify reasons for high return rates.
- Reduce avoidable returns and operational losses.
- Identify catalogue, quality, packaging and product-expectation issues.

Team Leadership

The candidate should be capable of guiding the complete e-commerce team.

Responsibilities include:

- Setting team KPIs.
- Creating daily, weekly and monthly processes.
- Training team members.
- Reviewing performance.
- Creating SOPs.
- Improving team productivity.
- Establishing clear responsibilities.
- Building systems so the business does not depend on one person.

Data & Analytics

The candidate should be comfortable working with numbers and should regularly monitor:

- Sales / GMV
- Orders
- Conversion Rate
- Traffic
- AOV
- ROAS
- ACOS
- Advertising Spend
- Marketplace Fees
- Returns
- RTO
- Cancellations
- Contribution Margin
- SKU-level profitability
- Inventory Turnover

Most importantly, the candidate should be able to answer:

What is selling?

Why is it selling?

Why is something not selling?

What should we scale?

What should we stop?

Where are we losing money?

What should we change?

We Are Looking For an Expert Who Can Prevent Mistakes

A major part of this role is experience and judgement.

The candidate should be able to identify:

- Common marketplace mistakes.
- Products that should not receive advertising.
- When advertising should be increased or reduced.
- When discounts help and when they destroy margins.
- How to launch a new SKU correctly.
- How to improve an underperforming listing.
- How to increase organic visibility.
- How to reduce returns and RTO.
- How to identify unprofitable sales.
- How to allocate resources between different marketplaces.
- How to build an productive e-commerce team.




- What processes need to be implemented before scaling.

Must-Have Experience

- Strong hands-on marketplace experience.
- Experience with multiple major Indian marketplaces.
- Proven experience in growing e-commerce sales.
- Experience managing marketplace advertising.
- Strong understanding of marketplace profitability.
- Experience managing or mentoring an e-commerce team.
- Strong analytical and Excel/Google Sheets skills.
- Fashion, saree, ethnic wear, apparel or lifestyle experience is highly preferred.

We Are NOT Looking For

This position is not primarily for someone who only knows how to:

- Upload products
- Create listings
- Process orders
- Update inventory
- Download reports
- Handle marketplace tickets

Those are operational activities.

We are looking for someone who can think like an e-commerce business owner and growth strategist.

Ideal Candidate

You will be a strong fit if you have:

- Successfully grown marketplace sales.
- Managed multiple marketplaces simultaneously.
- Experience with fashion/apparel/ethnic wear.
- Managed significant advertising budgets.
- Worked with large product catalogues.
- Managed or guided an e-commerce team.
- Strong understanding of margins and profitability.
- A data-driven approach.
- Strong problem-solving ability.
- Experience building systems and SOPs.
- The ability to identify problems before they become expensive mistakes.

Flexible Engagement

We are open to different working arrangements depending on the candidate’s experience:

Full-Time | Part-Time | Consultant | Freelance | Work From Home | Office | Hybrid

For the right person, we are flexible about the working model.

What matters most is expertise, experience, accountability and the ability to deliver results.

How to Apply

Please share:

1. Updated CV / profile
2. Total e-commerce experience
3. Marketplaces handled
4. Categories/products handled
5. Approximate monthly sales handled
6. Team size managed
7. Advertising budget handled
8. Current/last CTC or consulting fee
9. Expected salary/consulting fee
10. Notice period / availability
11. 2–3 examples of how you personally grew an e-commerce business
12. Measurable results achieved, if available

Important

We are specifically looking for an experienced e-commerce growth expert — not just a marketplace operator.

If you have the experience to build sales, improve profitability, guide a team, create systems and prevent costly marketplace mistakes, we would like to hear from you.

📌 E-Commerce Manager (Surat)
🏢 Pinak Textile
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