Parent Relationship Executive Role Overview :

The Parent Relationship Executive will be responsible for visiting schools and colleges, generating student/parent leads, building robust relationships with parents, and achieving assigned daily and monthly lead-generation and enrollment targets.

1. Key Responsibilities School & College Visits
2.

- Visit schools and colleges regularly to generate student leads.
- Coordinate with school/college authorities for student engagement activities, seminars, and counselling sessions.
- Identify opportunities for new institutional partnerships.

1. Lead Generation
2.

- Generate qualified student and parent leads through school visits, counselling sessions, events, and referrals.
- Maintain accurate records of all leads and update them regularly.
- Follow up with leads within the defined timeline.

1. Parent Relationship Management
2.

- Build and maintain strong, professional relationships with parents.
- Understand students' educational and career requirements.
- Communicate course details, career opportunities, and relevant information clearly to parents.
- Address parent queries and coordinate with the counselling/admission team when required.

1. Daily & Monthly Targets
2.

- Achieve assigned daily lead-generation targets.
- Achieve monthly lead, counselling, and enrollment/booking targets.
- Track daily performance and submit regular reports to the reporting manager.

1. Counselling & Conversion
2.





- Conduct initial discussions with students and parents.
- Schedule counselling sessions and follow-ups.
- Support the team in converting qualified leads into enrollments.

1. Relationship & Follow-Up
2.

- Maintain regular communication with existing parents and students.
- Build long-term relationships with families and institutional partners.
- Follow up professionally through calls, messages, and meetings.

1. Reporting & Data Management
2.

- Maintain daily visit, lead, follow-up, counselling, and conversion reports.
- Update CRM/lead-management systems regularly.
- Share daily and monthly performance updates with the manager.
- Key Performance Indicators (KPIs)Number of school/college visits
- Number of qualified leads generated
- Number of parent interactions
- Number of counselling sessions scheduled
- Follow-up completion rate
- Enrollment/booking conversions
- Achievement of daily and monthly targets
- Parent and institutional relationship quality
- Ideal CandidateGood communication and interpersonal skills
- Comfortable travelling to schools and colleges
- Strong follow-up and relationship-building ability
- Target-oriented and self-motivated
- Basic knowledge of education/career counselling
- Ability to maintain reports and lead data
- Prior experience in field sales, education counselling, business development, or relationship management is an advantage

📌 Pre Sales Advisor (Cuttack)
🏢 Ycy Class Edutech Private
📍 Cuttack