SAMRAT INTERIORS PVT. LTD.
JOB DESCRIPTION- SEO EXECUTIVE
Location: B-35, I.D.C, Mehrauli-Gurgaon Road, Opposite Sector-14, Gurugram, Haryana, 122001.
Company Overview – Samrat Interiors Pvt. Ltd./ Rococo Milano
Samrat Interiors and Rococo Milano operate under the same parent umbrella (Samrat Interiors Pvt. Ltd.), serving as a premier, end-to-end powerhouse for home design and furniture retailing in India. Together, they cater to different spectrums of high-end home styling:
Samrat Furniture & Interior: Founded in 1975, this heritage division focuses on custom furniture manufacturing, bespoke interior design, carpentry craftsmanship, modular solutions, and luxury home textiles (like curtains and linens).
Rococo Milano: Launched as a dedicated luxury label by Samrat, this arm acts as an experiential retail showroom featuring a massive 30,000 sq. ft. flagship space. It focuses primarily on minimalist, contemporary, and imported European or Italian-inspired furniture and statement home decor. Combined, they provide complete turnkey residential and commercial styling services, blending native hand-crafted quality with international designer aesthetics.
About the Role
We are looking for a result-oriented SEO Executive with 1–2 years of hands-on experience in Technical SEO, On-Page SEO, Off-Page SEO, and Content Writing The ideal candidate should not only understand SEO concepts but also be capable of independently executing SEO activities, identifying website issues, writing SEO-friendly content, and monitoring keyword and website performance.
Key Responsibilities
1. Technical SEO
* Conduct regular technical SEO audits and identify website issues.
* Identify and resolve 404 errors, broken links, redirects, duplicate content, indexing and crawling issues.
* Check and optimize robots.txt, XML sitemap, canonical tags, URL structure and internal linking.
* Monitor Google Search Console for indexing, coverage, Core Web Vitals and other SEO issues.
* Identify website speed and mobile usability issues and coordinate with developers for fixes.
* Ensure proper implementation of SEO best practices across the website.
2. On-Page SEO
* Conduct keyword research and identify relevant primary and secondary keywords.
* Optimize meta titles, meta descriptions, headings, URLs, image alt text and content.
* Improve internal linking and website content structure. * Optimize product pages, category pages, landing pages and blog pages. B-35, I.D.C., M.G. Road, Opp, Sector-14 Gurgaon, Haryana - 122001 * Perform competitor and keyword gap analysis. * Regularly track keyword rankings and identify opportunities for improvement. 3. Content Writing
* Independently write SEO-friendly blogs, articles, category content, landing pages and product descriptions.
* Create content based on keyword research and search intent.
* Write engaging and grammatically correct content while maintaining the brand tone.
* Optimize existing content to improve rankings and organic traffic.
* Develop content ideas based on trending searches, competitors and SEO opportunities.
* Ensure content is original, useful and optimized for both users and search engines.
4. Off-Page SEO
* Execute link-building activities to improve website authority.
* Identify relevant and quality backlink opportunities.
* Conduct competitor backlink analysis.
* Manage guest posting, directory submissions, outreach and other ethical link-building activities.
* Monitor backlink profiles and identify potentially harmful or irrelevant links.
5. SEO Execution & Reporting
* Prepare and maintain daily/weekly/monthly SEO activity reports.
* Monitor organic traffic, keyword rankings, impressions, clicks and conversions.
* Analyze performance through Google Search Console and Google Analytics (GA4).
* Track competitor rankings and SEO activities.
* Create action plans based on SEO performance and data.
* Take ownership of assigned SEO tasks and ensure timely execution.
Required Skills
* 1–2 years of practical SEO experience.
* Strong understanding of Technical SEO, On-Page SEO and Off-Page SEO.
* Good knowledge of Google Search Console and GA4.
* Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, Ubersuggest or similar tools.
* Good keyword research and competitor analysis skills.
* Strong SEO content writing and editing skills.
* Basic understanding of HTML and website structure.
* Ability to independently identify SEO issues and execute solutions.
* Good communication and analytical skills.
* Ability to manage multiple SEO tasks and meet deadlines.
Preferred Candidate
The ideal candidate should be someone who is hands-on rather than only theoretical. We are looking for a person who can:
* Find the SEO issue → understand the reason → suggest the solution → execute it.
* Write content independently instead of relying completely on a content writer or AI.
* Take ownership of SEO activities from planning to execution.
* Understand both technical SEO and content SEO.
* Continuously research current SEO trends, updates and opportunities.
Key Performance Indicators (KPIs)
* Improvement in keyword rankings.
* Growth in organic traffic and impressions.
* Increase in organic clicks and CTR.
* Growth in indexed and optimized pages.
* Improvement in technical SEO health.
* Quality and consistency of SEO content.
* Growth in relevant and high-quality backlinks.
* Timely execution of SEO activities.
* Organic leads/revenue generated through SEO.
Education
Bachelor's degree in Marketing, Digital Marketing, Communications, English, or a related field is preferred but not mandatory if the candidate has strong practical SEO experience.
How to Apply
Interested candidates may send their updated resume to:
Email:
[email protected]
Contact HR (Manya Verma) : (phone hidden)
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