JOB DESCRIPTIONPosition: Digital Marketing Executive

Department: Marketing / Digital Marketing

Employment Type: Full-Time

Experience: Freshers / 0–1 Year

Qualification: Any Degree / Diploma

Preferred: Digital Marketing Course / Certification or Basic Digital Marketing Knowledge

Job SummaryWe are looking for an enthusiastic Digital Marketing Executive to support digital marketing activities, online lead management, customer enquiries, business listings and lead conversion.

- Key ResponsibilitiesManage and support digital marketing activities and campaigns.
- Handle leads from Google Ads, Meta/Facebook/Instagram, website and other digital platforms.
- Attend incoming customer enquiries and understand requirements professionally.
- Provide basic information about company services/projects and coordinate qualified leads with the concerned team.
- Follow up on genuine enquiries and maintain proper lead records.
- Assist in improving digital lead conversion.
- Support Google Business Profile, business listings and online visibility.
- Coordinate project/service photos, updates and content on online platforms.
- Support social media, promotional and other digital marketing activities.
- Coordinate with designers, marketing team and management.
- Monitor lead sources and identify better-quality enquiries.
- Participate in new digital marketing initiatives.
- Candidate RequirementsDigital Marketing Course / Certification or basic digital marketing knowledge.
- Freshers are welcome.
- Basic knowledge of:
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- Google Ads & Meta Ads
- Social Media Marketing
- Google Business Profile & Business Listings
- Lead Generation
- Basic SEO / Local SEO
- Good verbal communication and customer-handling skills.
- Basic computer, Excel/Google Sheets and internet knowledge.
- Willingness to learn and take responsibility.
- Positive attitude, coordination skills and professional communication.
- Preferred SkillsDigital Marketing Certification
- Google Ads / Meta Ads
- Lead Management / CRM
- Social Media Handling
- Basic Canva & Content Writing
- Basic SEO / Local SEO
- Good English & Tamil communication

Important Role ClarificationThis is a Digital Marketing Executive role, not a Telecaller position.

No cold calling or dedicated telecalling is required. Calling will mainly involve:

- Responding to incoming enquiries
- Handling digital campaign leads
- Understanding customer requirements
- Providing initial information
- Following up on genuine enquiries
- Coordinating qualified leads with the Sales/Project Team

The primary focus will remain on Digital Marketing, Lead Coordination, Online Visibility and Marketing Activities.

Ideal CandidateA person who is interested in building a career in Digital Marketing, communicates well with customers, is willing to learn recent tools, takes ownership of enquiries, and can work proactively as part of a marketing team.

Recruitment Title: Digital Marketing Executive

Alternative Title: Digital Marketing & Lead Management Executive

📌 Digital Marketing Executive (Chennai)
🏢 Prananya Developers
📍 Chennai