Overview

Role Overview:

This role of Analyst – Media Planning supports the development and execution of media campaigns for global brands across all channels. As part of a centralized team, you will work closely with planners, buyers, and cross-functional teams in onshore markets to support the planning, documentation, and execution of media campaigns.

Your expertise of ad tech and knowledge of the Digital Ecosystem would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts.

Responsibilities

Roles & Responsibilities:

• Supporting the development of digital media plans by analyzing client briefs, audience insights, competitive activity and category trends.

• Assist planners and managers in preparing media plans, presentations, and planning documentation including budgets, flowcharts, and planning spreadsheets.

• Gather and analyze data from syndicated research and planning tools such as GWI, ComScore, Nielsen, or other industry sources to inform planning decisions.





• Maintain and update media planning documentation, ensuring accuracy of data entry, taxonomy coding, and campaign details.

• Collaborate with internal teams including activation, Ad Operations, analytics, and account teams to support campaign execution.

• Monitor campaign pacing and performance against key metrics such as impressions, CTR, engagement, and conversions, highlighting optimization opportunities.

• Prepare campaign reports, summaries, and insights to support internal discussions and client reporting.

• Participate in internal meetings and planning discussions, providing research insights, documentation support, and follow-ups.

Qualifications

Required Qualifications

• A full time graduate degree.

• 3 – 6 years of experience in media planning across channels, marketing analytics or campaign operations (agency experience preferred)

• Basic understanding of marketing channels such as TV,

📌 Media Planning (Bengaluru)
🏢 Annalect, Omnicom Media Group India Private
📍 Bengaluru