Digital Marketing Specialist – B2B Marketing Agency

Role Overview

Blufig is looking for a Digital Marketing Specialist to join our digital marketing delivery team and contribute to the growth and success of our B2B technology clients.

In this role, you will work across three key digital marketing functions — SEO, Account-Based Marketing (ABM), and Performance Marketing — supporting the planning, execution, optimization, and reporting of integrated B2B marketing campaigns.

The ideal candidate should have a robust understanding of digital marketing fundamentals, be comfortable working across multiple channels, and have a data-driven approach to improving campaign performance and client outcomes.

Role Objective

• SEO & Organic Growth: Execute SEO strategies that improve search visibility, organic traffic, keyword rankings, and overall digital presence for B2B technology clients.

• Account-Based Marketing (ABM): Support and execute targeted ABM campaigns focused on identifying, engaging, and nurturing high-value accounts and decision makers.

• Performance Marketing: Plan,



execute, monitor, and optimize paid marketing campaigns across platforms to generate qualified leads and improve campaign ROI.

• Integrated Digital Delivery: Work across SEO, ABM, and paid media to support integrated marketing strategies aligned with client objectives and business goals.

Key Responsibilities

1. SEO & Search Marketing

• Execute on-page and off-page SEO activities for B2B technology clients.

• Conduct keyword research, competitor analysis, search intent analysis, and content gap analysis.

• Optimize website pages, landing pages, blogs, and other digital assets for search visibility.

• Support technical SEO activities including site audits, internal linking, metadata optimization, and identifying crawl/indexing issues.

• Develop and implement content optimization recommendations based on search trends and keyword opportunities.

• Monitor keyword rankings, organic traffic,

📌 Digital Marketing Specialist (Bengaluru)
🏢 Blufig Digital Private
📍 Bengaluru