Overview

Role Overview:

The Specialist – Media Planning plays a key role in shaping, planning, and executing media campaigns across all channels. You will collaborate with planners, buyers, managers, and cross-functional teams to translate client objectives into actionable media strategies and support campaign delivery.

Your expertise of ad tech and knowledge of the Digital Ecosystem would make you a great fit for this position. This is a excellent opportunity to work closely with the Top Global brands and own large and reputed accounts.

Responsibilities

Roles & Responsibilities:

• Owning end-to-end campaign planning and execution across all channels, translating client objectives into actionable strategies, KPIs, and media plans.

• Conduct audience research, competitive and market analysis, and industry trend evaluation across all channels to inform channel selection, targeting, campaign strategy, and emerging opportunities.

• Develop comprehensive media plans across all channels and oversee campaign setup, pacing checks, and optimization across all channels,



collaborating closely with Activation teams to ensure campaigns launch on time, deliver against goals, and achieve client ROI expectations.

• Build, maintain, and mentor Analysts and Associates, providing guidance, training, and project leadership to support team development and capability building.

• Maintain and update media flowcharts, budgets, trackers, planning documentation, and proprietary tool inputs (e.g., Omni, Design Console, Mediatools)

• Identify operational and strategic process improvement opportunities across all channels, contribute to best practices, and support adoption of new tools, research methodologies, and innovative solutions to enhance planning efficiency.

• Leads being a 1st time people manager role are expected to take on early level people management tasks along with project management. Similarly Specialists are expected to play a similar role of being the project lead alon

📌 Media Planning (India)
🏢 Annalect, Omnicom Media Group India Private
📍 India