Area Sales Manager (ASM) – Government VerticalCompany: Ensonic Computech Pvt. Ltd. (Brand: EKIN)

Department: Sales – Government Vertical

Position: Area Sales Manager (ASM)

Employment Type: Full-Time

Role OverviewWe are looking for an experienced and result-oriented Area Sales Manager – Government Vertical to drive business opportunities across Government Departments, PSUs, Educational Institutions and other Government organizations. The role will focus on developing government accounts, identifying projects/tenders, building relationships with key stakeholders and channel partners, and coordinating internally for successful order closure and execution.

- Key ResponsibilitiesDevelop and manage business opportunities across Government Departments, PSUs, Government Educational Institutions and other institutional accounts within the assigned territory.
- Identify upcoming projects, requirements and tender opportunities through direct customer interaction, partners and market intelligence.
- Build and maintain strong relationships with Government officials, decision-makers, consultants, system integrators and channel partners.
- Conduct regular customer visits, presentations, product demonstrations and technical/commercial discussions.
- Promote EKIN's range of Audio-Visual, Smart Classroom, Interactive Display, Video Conferencing and related IT/AV solutions.
- Work closely with the Tender and Pre-Sales teams for tender specifications, product compliance, BOQ preparation and bid-related requirements.
- Understand tender specifications and coordinate for appropriate product positioning and technical compliance.
- Develop and manage OEM/partner/SI relationships for government projects.
- Track opportunities from initial requirement generation through tendering, negotiation, order closure, supply and payment follow-up.




- Maintain an updated sales pipeline and submit regular forecasts, visit reports and opportunity updates through the company's ERP/CRM system.
- Coordinate with Tender, Technical, Logistics, Accounts and Service teams for smooth execution of confirmed orders.
- Monitor competitor activities, market pricing and government procurement trends, including GeM and e-Procurement opportunities.
- Achieve assigned monthly, quarterly and annual sales targets and contribute to profitable business growth.
- Ensure timely collection/payment follow-up for assigned customers and projects.
- Candidate ProfileEducation: Graduate / MBA or equivalent qualification preferred.
- Experience: 4–8 years of B2B/Institutional sales experience, preferably with exposure to Government/PSU sales.
- Experience in AV, IT Hardware, Smart Classroom, Display, Video Conferencing, Education Technology or System Integration will be preferred.
- Good understanding of Government procurement processes, GeM, tenders and e-Procurement.
- Strong network within Government departments, institutions, consultants, SIs or channel partners will be an advantage.
- Strong communication, presentation, negotiation and relationship-management skills.
- Ability to independently manage a territory and travel extensively for customer meetings and project follow-ups.

Key SkillsGovernment Sales | Institutional Sales | GeM | Tender Business | B2G Sales | Government Procurement | Key Account Management | Channel Management | AV/IT Solutions | Business Development | Sales Negotiation | Project Sales

Key Performance Indicators (KPIs)Performance will primarily be measured on sales target achievement, government chance pipeline, new account development, tender/project conversion, customer visits, partner development, timely reporting and payment realization.

📌 ASM Govt Vertical (Kolkata)
🏢 Ensonic Computech Private
📍 Kolkata