Job Description – Senior Digital Marketer

Position: Senior Digital Marketer – Google & Meta Ads

Location: Peelamedu, Coimbatore

Experience: 3–5 Years

Working Hours: 9:30 AM – 6:00 PM

Employment Type: Full time

Gender: Both Genders

Joining: Immediate Joiners Preferred

Salary: ₹30,000–₹50,000/month + Performance Incentives

About the Role

We are looking for a Senior Digital Marketer with strong hands-on experience in Google Ads, Meta Ads and Performance Marketing. The candidate will be responsible for managing paid advertising campaigns, optimising performance, analysing data and driving measurable business results.

Key Responsibilities

- Plan, launch and manage Google Ads and Meta Ads campaigns.
- Monitor and optimise campaigns based on CPL, CPA, CAC, ROAS and revenue.
- Manage advertising budgets and ensure effective budget utilisation.
- Conduct audience research, competitor analysis and retargeting strategies.
- Develop and optimise lead generation, webinar, VSL and sales funnels.
- Track and analyse campaign performance using GA4, GTM, Meta Pixel and CAPI.
- Coordinate landing pages, CRM systems and marketing automation.
- Identify high-performing campaigns and scale them profitably.
- Work closely with creative,



sales and funnel teams.
- Prepare regular performance reports with actionable insights.
- Take ownership of campaign performance and continuously improve results.

Mandatory Requirements

- 3–5 years of hands-on experience in Digital/Performance Marketing.
- Strong expertise in Google Ads, Meta Ads and PPC.
- Experience managing significant advertising budgets.
- Strong understanding of CPL, CAC, CPA, ROAS, conversion rate and revenue.
- Practical knowledge of Meta Pixel, CAPI, GA4 and GTM.
- Experience with lead generation and conversion funnels.
- Strong analytical and problem-solving skills.
- Ability to independently manage, optimise and scale campaigns.

Preferred Experience

- Coaching / Education industry
- Webinar funnels
- VSL funnels
- Lead-generation campaigns
- Sales and revenue-focused performance marketing
- What We’re Looking For
- We need someone who can take ownership of performance marketing, analyse numbers, identify opportunities, make data-driven decisions and optimise campaigns without constant supervision.

Apply Now:

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📌 Digital Marketing Manager (Coimbatore)
🏢 Talunus Hr Solutions
📍 Coimbatore